Organic post impressions

General description
Number of impressions your post generated in the news feed, ticker, and on your page’s timeline. Facebook reels data is not included. This is the result of the limitation in Facebook’s APIs.

Effective November 15, 2025, Meta no longer provides new data for Facebook impressions due to metric deprecation, and instead sends views. New data for this metric will use Media views. To learn more, see Facebook Metric Deprecation (November 2025).

Platform
Facebook

Platform reach
N/A

Alternative/specific description
Number of times an organic page post was seen by a user over a selected date range.

Organic or Boosted
Organic + Boosted

Private or Public
Private

Level
Profile

ADS
No

Dimension
post_attribution