General description
-
Facebook
Sum of interactions (reactions, comments, and shares) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. The posts are segregated by type (photo, video, link, etcetera.). -
Instagram
It is the sum of interactions (likes and comments) divided by the number of followers a profile has at the time of the post, and multiplied by 1000. The posts are distributed by types (such as image or video).
Platform
Facebook, Instagram
Platform reach
Multi-platform
Organic or Boosted
-
Organic
Instagram -
Organic + Boosted
Others
Private or Public
Public
Level
Post
ADS
No