Media views (profile)

General description
The total number of times media content was viewed across platforms, including both auto-play and click-to-play views. On Instagram, this includes all views across reels, posts, and stories.

Platform reach
Cross-platform

Platform
Instagram, Facebook

Alternative/specific description

• Facebook
  The total number of times Facebook content was viewed or displayed to a user.

• Instagram
  The total number of times Instagram content (reels, posts, stories) was viewed or displayed to a user. For post-deprecation updates, see the Media Views (Profile Level) section in Instagram Insights Metrics Deprecation (April 21, 2025) and Views Integration - Updated.

To learn more about how views are calculated for Facebook and Instagram, see How to Approach Instagram and Facebook Views and Impressions Data.

Organic or Boosted
Organic + Boosted (Instagram also supports Paid vs. Organic filtering, see note below)

Private or Public
Private (insights required)

Level
Profile

ADS
No

Instagram Paid vs. Organic split The Media Views (profile) widget supports filtering by Paid, Organic, or Total for Instagram.

Important: Dashboard only supports the Paid vs. Organic split for the Profile-level Media Views metric. All other metrics (Likes, Interactions, Comments, Shares, Saves, Reach) are not available with the paid/organic split in Dashboard and can only be accessed in Unified Analytics Dynamic or Preset Boards.

For full paid/organic analysis across all supported metrics, go to Unified Analytics > Social profiles > Instagram > Organic vs. Paid Profile Performance.