Media views (profile)

General description
The total number of times media content was viewed across platforms, including both auto-play and click-to-play views. On Instagram, this includes all views across reels, posts, and stories.

Platform reach
Cross-platform

Platform
Instagram, Facebook

Alternative/specific description

• Facebook
  The total number of times Facebook content was viewed or displayed to a user.

• Instagram
  The total number of times Instagram content (reels, posts, stories) was viewed or displayed to a user. For post-deprecation updates, see the Media Views (Profile Level) section in Instagram Insights Metrics Deprecation (April 21, 2025) and Views Integration - Updated.

To learn more about how views are calculated for Facebook and Instagram, see How to Approach Instagram and Facebook Views and Impressions Data.

Organic or Boosted
Organic + Boosted

Private or Public
Private (insights required)

Level
Profile

ADS
No