Media views (profile)

General description
The total number of times Instagram content (reels, posts, stories) was viewed or displayed to a user.

Platform
Instagram

For post-deprecation updates, see the Media Views (Profile Level) section in Instagram Insights Metrics Deprecation (April 21, 2025) and Views Integration - Updated.

Platform reach
N/A

Organic or Boosted
Organic + Boosted

Private or Public
Private (insights required)

Level
Profile

ADS
No