Media views (profile)
General description
The total number of times Instagram content (reels, posts, stories) was viewed or displayed to a user.
Platform
Instagram
For post-deprecation updates, see the Media Views (Profile Level) section in Instagram Insights Metrics Deprecation (April 21, 2025) and Views Integration - Updated.
More information: How to Approach Instagram Views and Impressions Data.
Platform reach
N/A
Organic or Boosted
Organic + Boosted
Private or Public
Private (insights required)
Level
Profile
ADS
No