Leads

General description
The number of times attributed to your ADS when a customer has submitted a piece of information with the understanding they may be later contacted by your business. For example, the number of form submissions or trial sign-ups.

Platform
Facebook, Instagram, Messenger, Audience Network

Platform reach
Multi-platform

Organic or Boosted
Boosted

Private or Public
Private

Level
N/A

ADS
Yes

Aggregation
Sum