Reach engagement rate (post)

General description
Reach engagement rate informs about the percentage of users who engaged with a post during its lifetime given its reach.

Platform
Facebook, Instagram, Snapchat, TikTok

Platform reach
Cross-platform

Alternative/specific description

Facebook
Number of people who engaged with your page divided by the number of people who have seen any content associated with your page. Engagement includes any click or story created.
Snapchat
Reach engagement rate informs about the percentage of users who engaged with a snap during its lifetime, given its reach.

Organic or Boosted

Private or Public
Private

Level
Post

ADS
No