Reach engagement rate (post)
General description
Reach engagement rate informs about the percentage of users who engaged with a post during its lifetime given its reach.
Platform
Facebook, Instagram, TikTok
Platform reach
Cross-platform
Alternative/specific description
Facebook
Number of people who engaged with your page divided by the number of people who have seen any content associated with your page. Engagement includes any click or story created.
Organic or Boosted
Organic + Boosted
Private or Public
Private
Level
Post
ADS
No