Media views (post)

General description
The total number of times media content was viewed across platforms, including both autoplay and click-to-play views. On Instagram, this includes all views across reels, posts, and stories. On Snapchat and X, it includes views of videos, images, and GIFs.

Platform
Instagram, Snapchat, Twitter

Platform reach
Cross-platform

Alternative/specific description

• Instagram
  The total number of times Instagram content (reels, posts, stories) was viewed or displayed to a user.
  For post-deprecation updates, see the Media Views (Post Level) section in Instagram Insights Metrics Deprecation (April 21, 2025) and Views Integration - Updated.

• Twitter
  All views (autoplay and click) of your media are counted across videos, vines, gifs, and images. The set of tweets can be defined by profiles, content labels, or profile labels and filtered using various parameters.

• Snapchat
  All views (autoplay and click) of your snaps are counted across videos and images. The set of snaps can be defined by profiles, labels or profile labels, and filtered using various parameters.

Organic or Boosted
Organic

Private or Public
Private

Level
Post

ADS
No

Dimension
date.day