Board path
Social profiles > Snapchat > Overview > Time comparison
Why use this board
Use this board to compare Snapchat profile metrics between two date ranges; explain what improved, declined, or held steady in weekly and monthly reports.
Board controls
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Owned Snapchat Profiles: Select profile.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Media Type, Content Type, Full text, or Advanced filter. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Compare period: Previous period, Previous day, Previous week, Previous month, Previous quarter, Previous year. Default: Previous period.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Engagement rate: Impressions engagement rate, Reach engagement rate. Default: Impressions engagement rate.
Metrics on this board
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Average engagements — Average number of engagements
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Impressions — Content impressions
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Number of snaps — Content trend
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Video views — Video views trend
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Impressions — Impressions by media type
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Engagements — Number of engagements
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Number of engagements — Engagements trend
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Snaps — Total content
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Video views — Video views
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Impressions engagement rate — Impressions engagement rate trend
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Reach engagement rate — Impressions engagement rate trend
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Impressions engagement rate — Impressions engagement rate
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Reach engagement rate — Impressions engagement rate
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Number of impressions — Content impressions trend
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Number of snaps — Content by media type
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Average engagements — Average engagements trend
Widgets
Average number of engagements
What it measures: The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Content impressions
What it measures: The sum of all posts published on selected pages during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions
Visualization: Value with change
Content trend
What it measures: An overview of the total number of snaps published by selected profiles during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of snaps
Visualization: Bar trend
Video views trend
What it measures: An overview of the total number of times a video snap published by selected profiles during the selected date range was viewed, segregated by publication date. A view is counted immediately upon opening the video snap and for each time it is rewatched. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Video views
Visualization: Bar trend
Impressions by media type
What it measures: The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Impressions
Visualization: Horizontal bar chart
Number of engagements
What it measures: The total number of times users engaged with a snap that was published by selected profiles during the selected date range. This includes swiping up, shares, comments and screenshots. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Engagements trend
What it measures: An overview of the total number of times users engaged with a snap that was published by selected profiles during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of engagements
Visualization: Bar trend
Total content
What it measures: The total number of snaps published by selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Snaps
Visualization: Value with change
Video views
What it measures: The total number of times a video snap that was published during the selected date range was viewed during its lifetime. A view is counted immediately upon opening the video snap and for each time it is rewatched. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Video views
Visualization: Value with change
Impressions engagement rate trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Bar trend
Impressions engagement rate
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Value with change
Content impressions trend
What it measures: An overview of the number of posts published on selected pages during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of impressions
Visualization: Bar trend
Content by media type
What it measures: The distribution of all posts published during the selected date range, segregated by media type (image, video, link, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Number of snaps
Visualization: Horizontal bar chart
Average engagements trend
What it measures: An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average engagements
Visualization: Bar trend