Board path
Social profiles > Snapchat > Overview > Profile vs. profile label
Why use this board
Use this board to compare a Snapchat profile against a profile label group; understand how one account performs relative to its segment.
Board controls
-
Profile: Select a profile to compare against the profile label segment.
-
Profile label: Select a profile label.
-
Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, Origin of content, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
-
Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
-
Aggregated by: Day, Week, Month, Quarter, Year.
-
Color picker (Profile or profile label): Assign the profile and profile label each a color in the toolbar so you can spot which side drives each metric in KPIs, breakdowns, and trends. Choose from a list of 16 colors.
Metrics on this board
-
Average engagements — Profile label: Average engagements
-
Average engagements — Profile: Average engagements by media type trend
-
Average engagements — Profile label: Average engagements by media type trend
-
Number of content pieces — Profile label: Content by profile trend
-
Number of content pieces — Profile label: Content by media type and profile
-
Number of content pieces — Profile: Content trend
-
Number of content pieces — Profile: Content by media type
-
Number of content pieces — Profile: Total content
-
Average engagements — Profile: Average engagements
-
Number of content pieces — Profile label: Content by profile
Widgets
Profile label: Average engagements
What it measures: The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Profile: Average engagements by media type trend
What it measures: The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Average engagements
Visualization: Stacked bar chart
Profile label: Average engagements by media type trend
What it measures: The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Average engagements
Visualization: Stacked bar chart
Profile label: Content by profile trend
What it measures: The distribution of all content pieces published during the selected date range by profiles that are assigned with the selected label. Data is segregated by profile and publication date. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of content pieces
Visualization: Stacked bar chart
Profile label: Content by media type and profile
What it measures: The distribution of the total number of content pieces published during the selected date range by profiles that are assigned with the selected label. Data is segregated by media type (e.g. photo, video, link, etc.) and profile. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of content pieces
Visualization: Stacked bar chart
Profile: Content trend
What it measures: An overview of the total number of content pieces published by the selected profile during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of content pieces
Visualization: Bar trend
Profile: Content by media type
What it measures: The distribution of the total number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Profile: Total content
What it measures: The total number of content pieces published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of content pieces
Visualization: Value with change
Profile: Average engagements
What it measures: The average number of lifetime engagements for posts that were published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Profile label: Content by profile
What it measures: The total number of content pieces published by profiles that are assigned with the selected label during the selected date range, segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart