Board path
Social profiles > Snapchat > Overview > Multicomparison
Why use this board
Use this board to compare key metrics across your Snapchat profiles side by side; identify leaders, laggards, and gaps across owned profiles.
Board controls
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Owned Snapchat Profiles: Select profile.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Media Type, Content Type, Full text, or Advanced filter. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Engagement rate: Impressions engagement rate, Reach engagement rate. Default: Impressions engagement rate.
Metrics on this board
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Impressions engagement rate — Impressions engagement rate
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Reach engagement rate — Impressions engagement rate
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Average engagements per snap — Average engagements per content piece
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Snaps — Content by media type
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Average reach per snap — Average reach per content piece
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Content engagements — Number of engagements
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Content impressions — Number of impressions
Widgets
Impressions engagement rate
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Impressions engagement rate, Reach engagement rate
Visualization: Bar chart
Average engagements per content piece
What it measures: Average engagements per snap is caluclated as the sum of lifetime engagements (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average engagements per snap
Visualization: Bar chart
Content by media type
What it measures: The distribution of the total number of snaps published by selected profiles during the selected date range, segregated by media type (e.g. photo, video). Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Snaps
Visualization: Stacked bar chart
Average reach per content piece
What it measures: Average reach per snap is caluclated as the sum of lifetime reach (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average reach per snap
Visualization: Bar chart
Number of engagements
What it measures: The total number of times a snap published by selected profiles during the selected date range was viewed, or of video views where engagements do not apply. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Content engagements
Visualization: Bar chart
Number of impressions
What it measures: The total number of times a snap published by selected profiles during the selected date range was viewed, or of video views where impressions do not apply. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Content impressions
Visualization: Bar chart