Daily average post reach (profile)

General description
The daily average number of unique users who viewed your posts within the specified date range. Reach might be lower than impressions since a single user can generate multiple impressions.

Platform
Facebook, Instagram, LinkedIn

Platform reach
Cross-platform

Organic or Boosted

• Organic
  LinkedIn

Organic or Boosted

• Organic + Boosted
  Facebook

• Organic
  Instagram
  Instagram API impressions are only Organic. However, a value on the native Instagram dashboards represents both the organic AND the boosted data. This why you may observe differences between the values displayed in the native Instagram analytics and in Emplifi.

When you use this widget with Facebook data, the Organic vs. Paid filter/breakdown only returns paid (boosted) data. For details, see Facebook Metric Deprecation (September 2024).

Private or Public
Private

Level
Profile

ADS
No

Dimension
date.day