Deprecated for Facebook (June 2026)
This metric was removed for Facebook on June 19, 2026. Historical data is retained for 90 days after rollout, then the metric is retired.
Closest equivalent: Post impressions
For full context, see Facebook Metric Deprecation (June 2026).
General description
The daily average number of unique users who viewed your posts within the specified date range. Reach might be lower than impressions since a single user can generate multiple impressions.
Platform
Facebook, Instagram, LinkedIn
Platform reach
Cross-platform
Organic or Boosted
-
Organic
LinkedIn
Organic or Boosted
-
Organic + Boosted
Instagram
Private or Public
Private
Level
Profile
ADS
No
Dimension
date.day