Daily average post reach (profile)
General description
The daily average number of unique users who viewed your posts within the specified date range. Reach might be lower than impressions since a single user can generate multiple impressions.
Platform
Facebook, Instagram, LinkedIn
Platform reach
Cross-platform
Organic or Boosted
Organic
LinkedIn
Organic or Boosted
Organic + Boosted
FacebookOrganic
Instagram
Instagram API impressions are only Organic. However, a value on the native Instagram dashboards represents both the organic AND the boosted data. This why you may observe differences between the values displayed in the native Instagram analytics and in Emplifi.
When you use this widget with Facebook data, the Organic vs. Paid filter/breakdown only returns paid (boosted) data. For details, see Facebook Metric Deprecation (September 2024).
Private or Public
Private
Level
Profile
ADS
No
Dimension
date.day