Board path
Social profiles > Pinterest > Overview > Profile vs. profile
Why use this board
Use this board to benchmark two Pinterest profiles you manage on the same metrics; see where each profile leads and where one outperforms the other.
Board controls
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Profile pickers: Select a profile to compare.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Media Type, Content Type, Full text, or Advanced filter. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Color picker (Profile 1 or 2): Assign each profile a color in the toolbar so you can spot which profile drives each metric in KPIs, breakdowns, and trends. Choose from a list of 16 colors.
Metrics on this board
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Number of pins — Content trend
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Impressions engagement rate — Impressions engagement rate per media type
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Number of pins — Content by media type
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Average engagements — Profile 1: Average number of engagements
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Interactions — Profile 2: Number of interactions
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Content impressions — Profile 2: Number of impressions
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Average engagements — Profile 2: Average number of engagements
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Average content impressions — Profile 2: Average impressions
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Average interactions per content piece — Profile 1: Average interactions per content piece
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Average interactions per content piece — Profile 2: Average interactions per content piece
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Followers growth — Followers growth trend
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Impressions engagement rate — Profile 1: Impressions engagement rate
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Engagements — Profile 2: Number of engagements
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Impressions engagement rate — Profile 2: Impressions engagement rate
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Interactions — Profile 1: Number of interactions
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Pins — Profile 1: Total content
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Average content impressions — Profile 1: Average impressions
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Followers growth — Profile 1: Followers growth
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Pins — Profile 2: Total content
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Followers — Profile 1: Number of followers
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Followers growth — Profile 2: Followers growth
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Number of followers — Followers trend
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Content impressions — Profile 1: Number of impressions
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Followers — Profile 2: Number of followers
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Engagements — Engagements trend
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Impressions engagement rate — Impressions engagement rate trend
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Engagements — Profile 1: Number of engagements
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Content impressions — Impressions trend
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Number of interactions — Interactions trend
Widgets
Content trend
What it measures: An overview of the total number of pins published on selected pages during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of pins
Visualization: Bar trend
Impressions engagement rate per media type
What it measures: The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.) and profile. Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Impressions engagement rate
Visualization: Horizontal bar chart
Content by media type
What it measures: The distribution of all pins published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Number of pins
Visualization: Horizontal bar chart
Profile 1: Average number of engagements
What it measures: The average number of times users engaged with a content piece that was pinned by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Profile 2: Number of interactions
What it measures: The total number of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions
Visualization: Value with change
Profile 2: Number of impressions
What it measures: The total number of times a pin published by the selected profile during the selected date range was viewed. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content impressions
Visualization: Value with change
Profile 2: Average number of engagements
What it measures: The average number of times users engaged with a content piece that was pinned by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Profile 2: Average impressions
What it measures: The sum of lifetime impressions (i.e. pin views) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average content impressions
Visualization: Value with change
Profile 1: Average interactions per content piece
What it measures: The total number of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average interactions per content piece
Visualization: Value with change
Profile 2: Average interactions per content piece
What it measures: The total number of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average interactions per content piece
Visualization: Value with change
Followers growth trend
What it measures: An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Followers growth
Visualization: Bar trend
Profile 1: Impressions engagement rate
What it measures: The percentage of users who engaged with a content piece that was pinned by the selected profile during the selected date range, divided by the number of content impressions. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions engagement rate
Visualization: Value with change
Profile 2: Number of engagements
What it measures: The total number of times users engaged with a content piece that was pinned by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Profile 2: Impressions engagement rate
What it measures: The percentage of users who engaged with a content piece that was pinned by the selected profile during the selected date range, divided by the number of content impressions. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions engagement rate
Visualization: Value with change
Profile 1: Number of interactions
What it measures: The total number of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions
Visualization: Value with change
Profile 1: Total content
What it measures: The total number of pins that were published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Pins
Visualization: Value with change
Profile 1: Average impressions
What it measures: The sum of lifetime impressions (i.e. pin views) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average content impressions
Visualization: Value with change
Profile 1: Followers growth
What it measures: The net increase or decrease in the total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Profile 2: Total content
What it measures: The total number of pins that were published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Pins
Visualization: Value with change
Profile 1: Number of followers
What it measures: The total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Profile 2: Followers growth
What it measures: The net increase or decrease in the total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Followers trend
What it measures: An overview of the total number of users who are following selected profiles over the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of followers
Visualization: Line chart
Profile 1: Number of impressions
What it measures: The total number of times a pin published by the selected profile during the selected date range was viewed. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content impressions
Visualization: Value with change
Profile 2: Number of followers
What it measures: The total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Engagements trend
What it measures: An overview of the total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by profile and the date the content was pinned. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Engagements
Visualization: Bar trend
Impressions engagement rate trend
What it measures: An overview of the percentage of users who engaged with a content piece that was pinned by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile and the date the content was pinned. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Impressions engagement rate
Visualization: Bar trend
Profile 1: Number of engagements
What it measures: The total number of times users engaged with a content piece that was pinned by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Impressions trend
What it measures: An overview of the total number of views for content that was pinned by selected profiles during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Content impressions
Visualization: Bar trend
Interactions trend
What it measures: An overview of lifetime interactions (e.g. reactions, comments, and shares) for posts published by selected profiles across the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of interactions
Visualization: Bar trend