Board path
Social profiles > Pinterest > Overview > Multicomparison
Why use this board
Use this board to compare key metrics across your Pinterest profiles side by side; identify leaders, laggards, and gaps across owned profiles.
Board controls
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Owned Pinterest Profiles: Select profile.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Media Type, Content Type, Full text, or Advanced filter. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Followers growth — Followers growth
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Number of followers — Number of followers
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Number of interactions — Interactions by type
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Number of pins — Content by media type
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Engagements — Number of engagements
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Number of reactions — Number of reactions
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Average interactions per pin — Average interactions per content piece
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Content impressions — Number of impressions
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Average engagements — Average number of engagements
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Number of pins — Total content
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Impressions engagement rate — Impressions engagement rate
Widgets
Followers growth
What it measures: The net increase or decrease of the total number of users who are following selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers growth
Visualization: Bar chart
Number of followers
What it measures: The total number of users who are following selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of followers
Visualization: Bar chart
Interactions by type
What it measures: The distribution of the total number of interactions for content pinned during the selected date range, segregated by interaction type. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of interactions
Visualization: Stacked bar chart
Content by media type
What it measures: The distribution of the total number of content pieces pinned by selected profiles during the selected date range, segregated by media type (image, video, link, etc.). Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of pins
Visualization: Stacked bar chart
Number of engagements
What it measures: The total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Engagements
Visualization: Bar chart
Number of reactions
What it measures: The total number of reactions received by content that was pinned during the selected date range. This metric does not count repinned to reshared content. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of reactions
Visualization: Bar chart
Average interactions per content piece
What it measures: The sum of lifetime interactions for content pinned during the selected date range, divided by the number of pins from the same period. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average interactions per pin
Visualization: Bar chart
Number of impressions
What it measures: The total number of times a content piece pinned during the selected date range was viewed. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Content impressions
Visualization: Bar chart
Average number of engagements
What it measures: The average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average engagements
Visualization: Bar chart
Total content
What it measures: The total number of content pieces that were published by the selected profile during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of pins
Visualization: Bar chart
Impressions engagement rate
What it measures: The percentage of users who engaged with a content piece that was pinned by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Impressions engagement rate
Visualization: Bar chart