Board path
Social profiles > Pinterest > Overview > Overview
Why use this board
Use this board to review how your Pinterest profiles performed in the selected period; spot follower growth, reach, content volume, and engagement trends that need a deeper look.
Board controls
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Select data source: Select Owned Pinterest Profiles or Profile Labels. In order to use another data source type, please delete the current one and add a different data source type.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Media Type, Content Type, Full text, or Advanced filter. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
Metrics on this board
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Average engagements — Average engagements by media type
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Engagements — Engagements by media type
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Followers growth — Followers growth
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Interactions — Number of interactions
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Average engagements — Average number of engagements
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Followers — Number of followers
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Impressions engagement rate — Impressions engagement rate
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Number of pins — Total content
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Engagements — Number of engagements
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Interactions — Interactions trend
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Interactions — Interactions by type
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Number of followers — Followers trend
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Followers growth — Followers growth trend
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Engagements — Engagements trend
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Number of pins — Content trend
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Impressions engagement rate — Impressions engagement rate trend
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Average engagements — Average engagements trend
Widgets
Average engagements by media type
What it measures: The distribution of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Average engagements
Visualization: Horizontal bar chart
Engagements by media type
What it measures: The distribution of the number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Engagements
Visualization: Horizontal bar chart
Followers growth
What it measures: The net increase or decrease in the total number of users who are following a profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Number of interactions
What it measures: The total number of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions
Visualization: Value with change
Average number of engagements
What it measures: The average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Number of followers
What it measures: The total number of users who are following a profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Impressions engagement rate
What it measures: The percentage of users who engaged with a content piece that was pinned by selected profiles during the selected date range, divided by the number of content impressions. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions engagement rate
Visualization: Value with change
Total content
What it measures: The sum of all content pieces pinned by a profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of pins
Visualization: Value with change
Number of engagements
What it measures: The total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Interactions trend
What it measures: An overview of lifetime interactions (shares, likes, comments) for the set of pins published during the selected date range, segragated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Interactions
Visualization: Bar trend
Interactions by type
What it measures: The distribution of interactions (shares, likes, comments) for pins published during the selected date range, segregated by interaction type. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Interactions
Visualization: Horizontal bar chart
Followers trend
What it measures: An overview of the total number of users who are following a profile during the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of followers
Visualization: Line chart
Followers growth trend
What it measures: An overview of the net increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Followers growth
Visualization: Bar trend
Engagements trend
What it measures: An overview of the total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Engagements
Visualization: Bar trend
Content trend
What it measures: An overview of the number of pins published by a profile over the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of pins
Visualization: Bar trend
Impressions engagement rate trend
What it measures: An overview of the percentage of users who engaged with a content piece that was pinned by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by the date the content was pinned. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Impressions engagement rate
Visualization: Bar trend
Average engagements trend
What it measures: An overview of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average engagements
Visualization: Bar trend