Board path
Listening > Volume > Overview
Why use this board
Use this board to monitor mention volume and how it changes over time for your listening queries; spot spikes and quiet periods that need follow-up.
Board controls
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Select data source: Select Listening Queries or Listening Query Sets. In order to use another data source type, please delete the current one and add a different data source type.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Platform, Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full-text, or Advanced filter. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
Metrics on this board
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Interactions — Social interactions
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Number of impressions — Potential impressions by label
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Social interactions — Social interactions by type
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Social interactions — Number of social interactions
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Authors — Number of authors
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Potential impressions — Number of potential impressions
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Number of mentions — Mentions trend
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Number of interactions — Number of interactions by label
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Number of mentions — Number of mentions
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Number of authors — Authors trend
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Interactions — Social interactions trend
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Potential impressions — Potential impressions trend
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Number of mentions — Number of mentions by label
Widgets
Social interactions
What it measures: The distribution of the number of user interactions with social media content matching the analyzed queries, segregated by interaction type (e.g. comments, likes, shares) and content publication date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Interactions
Visualization: Line chart
Potential impressions by label
What it measures: The number of impressions of the mentions matching the analyzed queries broken down by a label manually assigned to them in the Emplifi's Content or Community module. Mentions labeled with multiple labels are counted towards those multiple labels. For X, YouTube, Facebook, and Instagram, the mention's potential impressions are equal to the number of followers the mention's author had at the time of publishing the mention. Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles. The potential impressions are not available for the web sources—News, Blogs and Forums. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of impressions
Visualization: Bar chart
Social interactions by type
What it measures: The distribution of the number of user interactions with social media content matching the analyzed queries, segregated by interaction type (e.g. comments, likes, shares). Shown as a breakdown by category — use it when share of the total matters more than exact values.
Metrics: Social interactions
Visualization: Pie / breakdown
Number of social interactions
What it measures: The total number of user interactions with social media content matching the analyzed queries. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Social interactions
Visualization: Value with change
Number of authors
What it measures: The number of unique authors that produced content matching the analyzed queries. Authors who produced multiple content pieces are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Authors
Visualization: Value with change
Number of potential impressions
What it measures: The number of unique users who may see a mention matching analyzed queries. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Potential impressions
Visualization: Value with change
Mentions trend
What it measures: An overview of the total number of content pieces matching the analyzed queries, segregated by content publication date. Mentions discovered by multiple analyzed queries are counted only once. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of mentions
Visualization: Bar trend
Number of interactions by label
What it measures: The distribution of the number of user interactions with content matching the analyzed queries, segregated by the label manually assigned to the content in Emplifi Content or Community. Mentions with multiple label assignments are counted for each assigned label. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of interactions
Visualization: Bar chart
Number of mentions
What it measures: The total number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of mentions
Visualization: Value with change
Authors trend
What it measures: An overview of the total number of unique authors that produced content matching the analyzed queries, segregated by date of content publication. Authors who produced multiple content pieces are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of authors
Visualization: Bar trend
Social interactions trend
What it measures: The total number of user interactions with social media content matching the analyzed queries. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Interactions
Visualization: Bar trend
Potential impressions trend
What it measures: An overview of the number of unique users who may see content matching the analyzed queries, segregated by content publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Potential impressions
Visualization: Bar trend
Number of mentions by label
What it measures: The distribution of labeled content pieces matching the analyzed queries, segregated by the label manually assigned to them in Emplifi Content or Community. Mentions with multiple label assignments are counted for each label. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of mentions
Visualization: Bar chart