Board path
Listening > Volume > Multicomparison
Why use this board
Use this board to compare mention volume across queries, brands, or segments side by side; rank which topics or competitors drive the most conversation.
Board controls
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Select data source: Select Listening Queries or Listening Query Sets. In order to use another data source type, please delete the current one and add a different data source type.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Platform, Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full-text, or Advanced filter. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Export: Export the table to XLSX, including the selected date range when available.
Metrics on this board
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Authors — Number of authors
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Mentions — Number of mentions
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Interactions — Social interactions
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Impressions — Potential impressions
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Number of interactions — Social interactions
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Mentions — Key metrics summary
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Authors — Key metrics summary
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Interactions — Key metrics summary
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Potential Impressions — Key metrics summary
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Number of impressions — Potential impressions
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Number of interactions — Social interactions
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Number of authors — Number of authors
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Number of mentions — Number of mentions
Widgets
Number of authors
What it measures: The number of unique social media profiles that produced the content matching the analyzed queries. Authors who produced multiple content are counted only once. Authors who can't be identified due to API limitations (mostly authors coming through Instagram hashtag search) are not counted. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Authors
Visualization: Line chart
Number of mentions
What it measures: The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Mentions
Visualization: Line chart
Social interactions
What it measures: The number of interactions on the mentions matching the analyzed queries. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Interactions
Visualization: Line chart
Potential impressions
What it measures: Potential impressions of a listening mention inform how many people may see the mention. For Twitter, YouTube, Facebook, and Instagram, the number of mention's potential impressions are equal to the number of followers the mention's author had at the time of publishing the mention. Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles. Potential impressions are not available for web sources—News, Blogs and Forums. The overall number of potential impressions of the analyzed queries is the sum of the potential impressions of all the individual listening mentions. If an author produced more than one mention in the analyzed queries, their followers are multiplied by the number of mentions they produced. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Impressions
Visualization: Line chart
Social interactions
What it measures: The number of interactions on the mentions matching the analyzed queries. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of interactions
Visualization: Stacked bar chart
Key metrics summary
What it measures: A chart comparing the total number of mentions, authors, social interactions, and potential impressions. Shown in a sortable table — use it for exact values per row and to compare individual items (for example agents, profiles, or authors).
Metrics: Mentions, Authors, Interactions, Potential Impressions
Visualization: Table
Potential impressions
What it measures: Potential impressions of a listening mention inform how many people may see the mention. For X, YouTube, Facebook, and Instagram, the number of mention's potential impressions are equal to the number of followers the mention's author had at the time of publishing the mention. Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles. Potential impressions are not available for web sources—News, Blogs and Forums. The overall number of potential impressions of the analyzed queries is the sum of the potential impressions of all the individual listening mentions. If an author produced more than one mention in the analyzed queries, their followers are multiplied by the number of mentions they produced. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of impressions
Visualization: Bar chart
Social interactions
What it measures: The number of interactions on the mentions matching the analyzed queries. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of interactions
Visualization: Bar chart
Number of authors
What it measures: The number of unique social media profiles that produced the content matching the analyzed queries. Authors who produced multiple content are counted only once. Authors who can't be identified due to API limitations (mostly authors coming through Instagram hashtag search) are not counted. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of authors
Visualization: Bar chart
Number of mentions
What it measures: The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of mentions
Visualization: Bar chart