Board path
Listening > Platforms > Overview
Why use this board
Use this board to see where mentions appear across platforms for your queries; balance channel mix in reporting and response planning.
Board controls
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Select data source: Select Listening Queries or Listening Query Sets. In order to use another data source type, please delete the current one and add a different data source type.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Platform, Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full-text, or Advanced filter. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Export: Export the table to XLSX, including the selected date range when available.
Metrics on this board
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Networks — Mentions by platform
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Mentions trend — Mentions by platform trend
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Mentions — Key metrics summary
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Authors — Key metrics summary
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Interactions — Key metrics summary
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Potential impressions — Key metrics summary
Widgets
Mentions by platform
What it measures: The distribution of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once. Shown as a breakdown by category — use it when share of the total matters more than exact values.
Metrics: Networks
Visualization: Pie / breakdown
Mentions by platform trend
What it measures: An overview of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.) and date of the mention. Mentions discovered by multiple analyzed queries are counted only once. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Mentions trend
Visualization: Line chart
Key metrics summary
What it measures: A summary of key metrics (i.e. the total number of mentions, authors, social interactions, and potential impressions) for selected queries during the selected date range. Data is segregated by platform (e.g. social media network, blog, forum, news site, etc.). Shown in a sortable table — use it for exact values per row and to compare individual items (for example agents, profiles, or authors).
Metrics: Mentions, Authors, Interactions, Potential impressions
Visualization: Table