Board path
Social profiles > LinkedIn > Overview > Profile vs. profile
LinkedIn Pages
These boards report on LinkedIn Pages (company and showcase pages connected in Emplifi), not personal LinkedIn member profiles.
Why use this board
Use this board to benchmark two LinkedIn profiles you manage on the same metrics; see where each profile leads and where one outperforms the other.
Board controls
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Profile pickers: Select a LinkedIn Page to compare.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Media Type, Content Type, Full text, or Advanced filter. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Interactions: Interactions, Interactions per 1k followers.
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Color picker (Profile 1 or 2): Assign each profile a color in the toolbar so you can spot which profile drives each metric in KPIs, breakdowns, and trends. Choose from a list of 16 colors.
Metrics on this board
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Impressions engagement rate — Profile 2: Impressions engagement rate
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Average engagements — Profile 1: Average number of engagements
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Average content impressions — Profile 1: Average impressions
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Interactions — Profile 2: Number of Interactions
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Interactions per 1k followers — Profile 2: Number of Interactions
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Average engagements — Profile 2: Average number of engagements
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Interactions — Profile 1: Average Interactions per content piece
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Interactions per 1k followers — Profile 1: Average Interactions per content piece
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Interactions — Interactions by type
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Interactions per 1k followers — Interactions by type
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Impressions engagement rate — Impressions engagement rate per media type
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Interactions — Interactions trend
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Interactions per 1k followers — Interactions trend
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Number of followers — Followers trend
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Average engagements — Average engagements per media type
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Number of comments — Profile 2: Sentiment of comments by percentage
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Engagements — Profile 1: Number of engagements
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Average reach per post — Average reach per content piece trend
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Posts — Profile 1: Total content
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Followers — Profile 2: Number of followers
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Followers — Profile 1: Number of followers
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Impressions engagement rate — Profile 1: Impressions engagement rate
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Interactions — Average Interactions per content piece trend
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Interactions per 1k followers — Average Interactions per content piece trend
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Engagements — Engagements trend
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Content impressions — Profile 2: Number of impressions
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Interactions — Profile 2: Average Interactions per content piece
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Interactions per 1k followers — Profile 2: Average Interactions per content piece
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Average content impressions — Profile 2: Average impressions
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Number of posts — Content by media type
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Engagements — Profile 2: Number of engagements
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Interactions — Profile 1: Number of Interactions
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Interactions per 1k followers — Profile 1: Number of Interactions
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Content impressions — Profile 1: Number of impressions
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Followers growth — Followers growth trend
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Impressions engagement rate — Impressions engagement rate trend
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Followers growth — Profile 1: Followers growth
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Followers growth — Profile 2: Followers growth
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Average engagements — Average engagements trend
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Number of content pieces — Content trend
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Posts — Profile 2: Total content
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Interactions per 1K followers — Most engaging media types
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Number of comments — Profile 1: Sentiment of comments by percentage
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Average reach per media type — Average reach per media type
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Content impressions — Impressions trend
Widgets
Profile 2: Impressions engagement rate
What it measures: The percentage of users who engaged with a post that was published by the selected profile during the selected date range, divided by the number of content impressions. Note: This metric shows organic only. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions engagement rate
Visualization: Value with change
Profile 1: Average number of engagements
What it measures: The average number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Profile 1: Average impressions
What it measures: The sum of lifetime impressions (i.e. post views, or video views where impressions do not apply) for posts published by the selected profile during the selected date range, divided by the number of posts from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average content impressions
Visualization: Value with change
Profile 2: Number of Interactions
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Profile 2: Average number of engagements
What it measures: The average number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average engagements
Visualization: Value with change
Profile 1: Average Interactions per content piece
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Interactions by type
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar chart
Impressions engagement rate per media type
What it measures: The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.) and profile. Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows organic data only. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Impressions engagement rate
Visualization: Horizontal bar chart
Interactions trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar trend
Followers trend
What it measures: An overview of the total number of users who are following selected profiles over the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of followers
Visualization: Line chart
Average engagements per media type
What it measures: The distribution of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.) and profile. Note: This metric shows organic data only. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Average engagements
Visualization: Horizontal bar chart
Profile 2: Sentiment of comments by percentage
What it measures: The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range. Shown as a treemap — larger blocks mean a bigger share of the total; use it to see which categories dominate at a glance.
Metrics: Number of comments
Visualization: Treemap
Profile 1: Number of engagements
What it measures: The total number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Average reach per content piece trend
What it measures: An overview of average reach for posts published by selected profiles during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average reach per post
Visualization: Bar trend
Profile 1: Total content
What it measures: The total number of posts that were published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Posts
Visualization: Value with change
Profile 2: Number of followers
What it measures: The total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Profile 1: Number of followers
What it measures: The total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Profile 1: Impressions engagement rate
What it measures: The percentage of users who engaged with a post that was published by the selected profile during the selected date range, divided by the number of content impressions. Note: This metric shows organic only. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions engagement rate
Visualization: Value with change
Average Interactions per content piece trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar trend
Engagements trend
What it measures: An overview of the total number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by publication date and profile. Note: This metric shows organic data only. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Engagements
Visualization: Bar trend
Profile 2: Number of impressions
What it measures: The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content impressions
Visualization: Value with change
Profile 2: Average Interactions per content piece
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Profile 2: Average impressions
What it measures: The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average content impressions
Visualization: Value with change
Content by media type
What it measures: The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Number of posts
Visualization: Horizontal bar chart
Profile 2: Number of engagements
What it measures: The total number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Profile 1: Number of Interactions
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Profile 1: Number of impressions
What it measures: The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content impressions
Visualization: Value with change
Followers growth trend
What it measures: An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Followers growth
Visualization: Bar trend
Impressions engagement rate trend
What it measures: An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by post publication date and profile. Note: This metric shows organic data only. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Impressions engagement rate
Visualization: Bar trend
Profile 1: Followers growth
What it measures: The net increase or decrease in the total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Profile 2: Followers growth
What it measures: The net increase or decrease in the total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Average engagements trend
What it measures: An overview of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by post publication date. Note: This metric shows organic only. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average engagements
Visualization: Bar trend
Content trend
What it measures: An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of content pieces
Visualization: Bar trend
Profile 2: Total content
What it measures: The total number of posts that were published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Posts
Visualization: Value with change
Most engaging media types
What it measures: The sum of lifetime interactions (likes and comments) for posts published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Interactions per 1K followers
Visualization: Horizontal bar chart
Profile 1: Sentiment of comments by percentage
What it measures: The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range. Shown as a treemap — larger blocks mean a bigger share of the total; use it to see which categories dominate at a glance.
Metrics: Number of comments
Visualization: Treemap
Average reach per media type
What it measures: The sum of lifetime reach for posts published by selected profiles during the selected date range, divided by the number of published posts from the same period. Data is segregated by media type. This metric does not count user-generated content. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average reach per media type
Visualization: Bar chart
Impressions trend
What it measures: An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Content impressions
Visualization: Bar trend