Board path
Social profiles > LinkedIn > Overview > Multicomparison
LinkedIn Pages
These boards report on LinkedIn Pages (company and showcase pages connected in Emplifi), not personal LinkedIn member profiles.
Why use this board
Use this board to compare key metrics across your LinkedIn profiles side by side; identify leaders, laggards, and gaps across owned profiles.
Board controls
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LinkedIn Pages: Select a LinkedIn Page.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Media Type, Content Type, Full text, or Advanced filter. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Followers growth — Followers growth
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Number of followers — Number of followers
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Total content — Total content
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Number of comments — Sentiment of comments
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Number of posts — Content by media type
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Engagements — Number of engagements
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Impressions engagement rate — Impressions engagement rate
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Number of interactions — Interactions by type
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Content impressions — Number of impressions
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Average interactions per post — Average interactions per content piece
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Avg. interactions per 1K followers — Average interactions per 1K followers
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Average engagements — Average number of engagements
Widgets
Followers growth
What it measures: The net increase or decrease of the total number of users who are following selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers growth
Visualization: Bar chart
Number of followers
What it measures: The total number of users who are following selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of followers
Visualization: Bar chart
Total content
What it measures: The total number of posts published by selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Total content
Visualization: Bar chart
Sentiment of comments
What it measures: The distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of comments
Visualization: Stacked bar chart
Content by media type
What it measures: The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.). Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of posts
Visualization: Stacked bar chart
Number of engagements
What it measures: The total number of times users engaged with a post that was published by selected profiles during the selected date range. Data is segregated by profile. Note: This metric shows organic data only. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Engagements
Visualization: Bar chart
Impressions engagement rate
What it measures: The percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows organic data only. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Impressions engagement rate
Visualization: Bar chart
Interactions by type
What it measures: The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of interactions
Visualization: Stacked bar chart
Number of impressions
What it measures: The total number of times posts published by selected profiles during the selected date range were viewed. This metric does not count user-generated content. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Content impressions
Visualization: Bar chart
Average interactions per content piece
What it measures: The sum of lifetime interactions (reactions, comments, and shares) received by posts published during the selected date range, divided by the number of posts from the same period. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average interactions per post
Visualization: Bar chart
Average interactions per 1K followers
What it measures: The average number of interactions per 1000 followers for the set of posts published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Avg. interactions per 1K followers
Visualization: Bar chart
Average number of engagements
What it measures: The average number of times users engaged with a post that was published by selected profiles during the selected date range. Data is segregated by profile. Note: This metric shows organic data only. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average engagements
Visualization: Bar chart