Board path
Campaigns & labels > X > X
Why use this board
Use this board to track X campaign and label performance; measure tagged posts and initiatives for reporting cycles.
Board controls
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Content Labels: Select Content label.
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Filter by profiles or profile labels: Select Profiles or Profile Labels. In order to use another filter type, please delete the current one and add a different filter type.
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Aggregation: Day, Week, Month.
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Date Range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Content impressions — Impressions by media type
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Interactions — Interactions by media type
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Number of content pieces — Content by media type
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Number of content pieces — Content by sentiment
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Interactions — Interactions by type
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Number of content pieces — Content by profile
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Engagements — Number of engagements
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Media views — Media views
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Video views — Video views trend
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Video views — Video views
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Post impressions — Number of impressions
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Engagement rate — Engagement rate
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Posts — Total content
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Number of replies — Number of comments
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Interactions — Number of interactions
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[Likes] — Top content by interactions
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[Comments] — Top content by interactions
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[Interactions] — Top content by interactions
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[Int. per 1k] — Top content by interactions
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Number of content pieces — Content by type
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Engagement rate — Most engaging post types
Widgets
Impressions by media type
What it measures: The distribution of lifetime content impressions for the set of posts that were published during the selected date range, segregated by media type (e.g. image, video, link). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Content impressions
Visualization: Bar chart
Interactions by media type
What it measures: The distribution of the number of lifetime interactions (replies, reposts, likes) for posts published during the selected date range, segregated by media type (e.g. image, video, link). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Interactions
Visualization: Bar chart
Content by media type
What it measures: The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Content by sentiment
What it measures: The distribution of sentiment (e.g. Positive, Negative, Neutral, etc.) for posts that were published during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Interactions by type
What it measures: The distribution of the number of lifetime interactions (replies, reposts, likes) for posts published during the selected date range, segregated by interaction type. Shown as a breakdown by category — use it when share of the total matters more than exact values.
Metrics: Interactions
Visualization: Pie / breakdown
Content by profile
What it measures: The distribution of admin posts published on selected X profiles during the selected date range, segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Number of engagements
What it measures: The number of times a user engaged with a post that was published during the selected range. This includes all clicks anywhere on the post (including hashtags, links, avatar, username, and post expansion), reposts, replies, follows and likes. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Media views
What it measures: The sum of media views (autoplay and click) of posts published during the selected date range, across videos, gifs, and images. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Media views
Visualization: Value with change
Video views trend
What it measures: An overview of video views aggregated across all posts published during the selected date range that contain a video, segregated by post publication date. This metric counts combined views from any instance where the given video has been reposts or reposted in separate posts. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Video views
Visualization: Bar trend
Video views
What it measures: The sum of video views aggregated across all posts published during the selected time range that contain a video. This metric counts combined views from any instance where the given video has been reposted or reposted in separate posts. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Video views
Visualization: Value with change
Number of impressions
What it measures: The sum of lifetime content impressions for posts published during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Post impressions
Visualization: Value with change
Engagement rate
What it measures: Post-level engagement rate percentage is calculated as total engagement, divided by total impressions, and multiplied by 100. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagement rate
Visualization: Value with change
Total content
What it measures: The sum of all admin posts published on selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Posts
Visualization: Value with change
Number of comments
What it measures: The sum of replies to posts that were published during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of replies
Visualization: Value with change
Number of interactions
What it measures: The sum of all interactions (replies, reposts, likes) for posts that were published during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions
Visualization: Value with change
Top content by interactions
What it measures: A detail view of posts published during the selected date range that received the highest amount of lifetime interactions compared to other posts from the same period. Shown as ranked content cards — use it to see which individual posts drove the metric.
Metrics: [Likes], [Comments], [Interactions], [Int. per 1k]
Visualization: Content card
Content by type
What it measures: The distribution of posts published by your profile during the selected date range, segregated by type (e.g. posts, replies, shares, etc.). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Most engaging post types
What it measures: Post engagement rate is calculated as the sum of interactions (reactions, comments, and shares) with a post divided by the number of followers a profile has at the time of the post, and multiplied by 1000. Data is segregated by content type (e.g. posts, replies, shares, etc.). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Engagement rate
Visualization: Bar chart