Board path
Campaigns & labels > TikTok > TikTok
Why use this board
Use this board to track TikTok campaign and label performance; compare tagged content and creator activations in one view.
Board controls
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Content Labels: Select Content label.
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Filter by profiles or profile labels: Select Profiles or Profile Labels. In order to use another filter type, please delete the current one and add a different filter type.
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Aggregation: Day, Week, Month.
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Date Range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Number of videos — Total content
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Reach engagement rate — Reach engagement rate
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Number of comments — Number of comments
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Average reach per video — Average reach per piece of content
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Completion rate — Completion rate
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Engagements — Engagements trend
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[Likes] — Top content by engagements
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[Comments] — Top content by engagements
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[Reach Engagement Rate] — Top content by engagements
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[Engagements] — Top content by engagements
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Number of content pieces — Content by profile
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Video views — Video views trend
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Engagements — Number of engagements
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Video views — Video views
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Reach engagement rate — Reach engagement rate by profile
Widgets
Total content
What it measures: The sum of videos published during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of videos
Visualization: Value with change
Reach engagement rate
What it measures: The percentage of users who engaged with a video during its lifetime given its reach. TikTok engagements are calculated from the sum of likes, comments and shares. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Reach engagement rate
Visualization: Value with change
Number of comments
What it measures: The sum of all comments for the set of videos that were published during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of comments
Visualization: Value with change
Average reach per piece of content
What it measures: The sum of lifetime reach for every video published during the selected date range, divided by the number of videos from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average reach per video
Visualization: Value with change
Completion rate
What it measures: The percentage of times a video published during the selected date range was watched in full during its lifetime. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Completion rate
Visualization: Value with change
Engagements trend
What it measures: An overview of the number of times users engaged with videos published during the selected date range, segregated by publication date. TikTok engagement is calculated from the sum of likes, comments and shares. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Engagements
Visualization: Bar trend
Top content by engagements
What it measures: A detail view of posts published during the selected date range that received the highest amount of lifetime engagements (likes, comments, shares) compared to other posts from the same period. Shown as ranked content cards — use it to see which individual posts drove the metric.
Metrics: [Likes], [Comments], [Reach Engagement Rate], [Engagements]
Visualization: Content card
Content by profile
What it measures: The distribution of the number of videos published by selected TikTok profiles during the selected date range, segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Video views trend
What it measures: An overview of number of video views collected by a TikTok post or group of posts that were published during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Video views
Visualization: Bar trend
Number of engagements
What it measures: The number of times users engaged with a video during its lifetime. TikTok engagements are calculated from the sum of likes, comments and shares. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Video views
What it measures: The total number of lifetime video views collected by a post or group of posts that were published during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Video views
Visualization: Value with change
Reach engagement rate by profile
What it measures: Reach engagement rate shows the percentage of users who engaged with a post during its lifetime given its reach. TikTok engagement is calculated from the sum of likes, comments and shares. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Reach engagement rate
Visualization: Bar chart