Board path
Campaigns & labels > Snapchat > Snapchat
Why use this board
Use this board to track Snapchat campaign and label performance; report tagged story and ad content rollups.
Board controls
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Content Labels: Select one or more values from the toolbar.
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Filter by profiles or profile labels: Select Profiles or Profile Labels. In order to use another filter type, please delete the current one and add a different filter type.
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Aggregation: Day, Week, Month.
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Date Range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Engagements — Number of engagements
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Engagements — Engagements trend
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[Engagements] — Top content by engagements
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[Reach eng. rate] — Top content by engagements
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[Comments] — Top content by engagements
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Content impressions — Number of impressions
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Impressions engagement rate — Impressions engagement rate
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Number of comments — Number of comments
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Media views — Media views
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Video views — Video views trend
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Average reach per content piece — Average reach per content piece
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Reach engagement rate — Reach engagement rate by profile
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Media views — Media views trend
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Snaps — Total content
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Reach engagement rate — Reach engagement rate
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Number of snaps — Content by profile
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Video views — Video views
Widgets
Number of engagements
What it measures: The total number of times users engaged with snaps that were published during the selected date range. Engagements include swiping up, shares, comments and screenshots. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagements
Visualization: Value with change
Engagements trend
What it measures: An overview of the total number of times users engaged with snaps that were published during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Engagements
Visualization: Bar trend
Top content by engagements
What it measures: A detail view of snaps published during the selected date range with the highest amount of lifetime engagements (swiping up, shares, comments and screenshots) compared to other snaps from the same period. Shown as ranked content cards — use it to see which individual posts drove the metric.
Metrics: [Engagements], [Reach eng. rate], [Comments]
Visualization: Content card
Number of impressions
What it measures: The total number of times snaps viewed during the selected date range were viewed during their lifetime, including video views. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content impressions
Visualization: Value with change
Impressions engagement rate
What it measures: Impressions engagement rate shows the percentage of users who engaged with a snap that was published during the selected date range given its impressions. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions engagement rate
Visualization: Value with change
Number of comments
What it measures: The total number of replies to snaps that were were published during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of comments
Visualization: Value with change
Media views
What it measures: The total number of views (autoplay and click) across videos and images for snaps that were published during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Media views
Visualization: Value with change
Video views trend
What it measures: An overview of the lifetime number of views for video snaps that were published during the selected date range, segregated by publication date. Snapchat counts a view for each time the video is opened and/or rewatched. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Video views
Visualization: Bar trend
Average reach per content piece
What it measures: The total lifetime reach for every snap published during the selected date range, divided by the number of snaps from the same period. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average reach per content piece
Visualization: Value with change
Reach engagement rate by profile
What it measures: Reach engagement rate shows the total percentage of users who engaged with a snap that was published during the selected date range given its reach. Data is segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Reach engagement rate
Visualization: Bar chart
Media views trend
What it measures: An overview of the total number of views (autoplay and click) across videos and images for snaps that were published during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Media views
Visualization: Bar trend
Total content
What it measures: The total number of snaps published by selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Snaps
Visualization: Value with change
Reach engagement rate
What it measures: Reach engagement rate shows the total percentage of users who engaged with a snap that was published during the selected range given its reach. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Reach engagement rate
Visualization: Value with change
Content by profile
What it measures: The distribution of the total number of snaps published during the selected date range, segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of snaps
Visualization: Bar chart
Video views
What it measures: The lifetime number of views for video snaps that were published during the selected date range. Snapchat counts a view for each time the video is opened and/or rewatched. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Video views
Visualization: Value with change