Board path
Campaigns & labels > Pinterest > Pinterest
Why use this board
Use this board to track Pinterest campaign and label performance; measure tagged pin initiatives in reporting views.
Board controls
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Content Labels: Select Content label.
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Filter by profiles or profile labels: Select Profiles or Profile Labels. In order to use another filter type, please delete the current one and add a different filter type.
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Date Range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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[Likes] — Top content by interactions
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[Comments] — Top content by interactions
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[Interactions] — Top content by interactions
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[Int. per 1k] — Top content by interactions
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Number of content pieces — Total content
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Interactions — Number of interactions
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Comments — Number of comments
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Number of content pieces — Content by profile
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Interactions — Interactions by type
Widgets
Top content by interactions
What it measures: A detail view of pins published during the selected date range that received the highest amount of lifetime interactions (e.g. reactions, comments, shares) compared to other pins from the same period. Shown as ranked content cards — use it to see which individual posts drove the metric.
Metrics: [Likes], [Comments], [Interactions], [Int. per 1k]
Visualization: Content card
Total content
What it measures: The sum of content pieces that were pinned during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of content pieces
Visualization: Value with change
Number of interactions
What it measures: The sum of lifetime interactions (shares, likes, comments) for the set of content that was pinned during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions
Visualization: Value with change
Number of comments
What it measures: The sum of all comments for the set of pins that were published during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Comments
Visualization: Value with change
Content by profile
What it measures: The distribution of the number of pins published on selected Pinterest profiles during the selected date range, segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Interactions by type
What it measures: The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type. Shown as a breakdown by category — use it when share of the total matters more than exact values.
Metrics: Interactions
Visualization: Pie / breakdown