Board path
UGC > PDP dashboard
Why use this board
Use this board to measure UGC performance on product detail pages; see how curated gallery content drives engagement on PDPs.
Board controls
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Selected Regions: All regions.
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Selected Products: All products (SKU).
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Export: Export the table to XLSX, including the selected date range when available.
Metrics on this board
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Total UGC Engagement — Total UGC Engagement
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UGC Click Thru Demand — UGC Click Thru Demand
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Total UGC Engagement — Total UGC Engagement Trend
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Percent of UGC Engagement Conversion — Percent of UGC Engagement Conversion Trend
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UGC Click Thru Demand — UGC Click Thru Demand Trend
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Name/ID — Product Overview
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SKU — Product Overview
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↓ Engagement Conversion — Product Overview
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Click Thru Demand — Product Overview
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Engagement — Product Overview
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Percent of UGC Engagement Conversion — Percent of UGC Engagement Conversion
Widgets
Total UGC Engagement
What it measures: Number of consumers who landed on the PDP and interacted with UGC. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Total UGC Engagement
Visualization: Value with change
UGC Click Thru Demand
What it measures: Total revenue generated by consumers who clicked and purchased the product they engaged with. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: UGC Click Thru Demand
Visualization: Value with change
Total UGC Engagement Trend
What it measures: Number of consumers who landed on the PDP and interacted with UGC. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Total UGC Engagement
Visualization: Bar trend
Percent of UGC Engagement Conversion Trend
What it measures: Percent of PDP shoppers who interacted with the UGC carousel and purchased that same product. Exclude revenue of any other purchased styles. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Percent of UGC Engagement Conversion
Visualization: Bar trend
UGC Click Thru Demand Trend
What it measures: Total revenue generated by consumers who clicked and purchased the product they engaged with. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: UGC Click Thru Demand
Visualization: Bar trend
Product Overview
What it measures: Per-product breakdown of UGC engagement, conversion rate, and click-thru demand. Shown in a sortable table — use it for exact values per row and to compare individual items (for example agents, profiles, or authors).
Metrics: Name/ID, SKU, ↓ Engagement Conversion, Click Thru Demand, Engagement
Visualization: Table
Percent of UGC Engagement Conversion
What it measures: Percent of PDP shoppers who interacted with the UGC carousel and purchased that same product. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Percent of UGC Engagement Conversion
Visualization: Value with change