Board path
Paid > Paid insight overview > Paid insight overview
Why use this board
Use this board for a consolidated cross-platform paid performance view; roll up spend, delivery, and efficiency metrics for leadership reporting.
Board controls
-
Ad Accounts: Select Ad account.
-
Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
-
Currency: US Dollar (USD), Euro (EUR), Pound Sterling (GBP), Brazilian Real (BRL), Mexican Peso (MXN), Indian Rupee (INR), Singapore Dollar (SGD), Baht (THB), UAE Dirham (AED), Argentine Peso (ARS), Australian Dollar (AUD), Boliviano (BOB), Canadian Dollar (CAD), Chilean Peso (CLP), Yuan Renminbi (CNY), Colombian Peso (COP), Costa Rican Colon (CRC), Czech Koruna (CZK), Danish Krone (DKK), Quetzal (GTQ), Lempira (HNL), Hong Kong Dollar (HKD), Forint (HUF), Iceland Krona (ISK), Rupiah (IDR), New Israeli Sheqel (ILS), Yen (JPY), Pataca (MOP), Malaysian Ringgit (MYR), New Taiwan Dollar (TWD), New Zealand Dollar (NZD), Cordoba Oro (NIO), Norwegian Krone (NOK), Guarani (PYG), Nuevo Sol (PEN), Philippine Peso (PHP), Zloty (PLN), Qatari Riyal (QAR), Romanian Leu (RON), Russian Ruble (RUB), Saudi Riyal (SAR), Turkish Lira (TRY), Rand (ZAR), Won (KRW), Swedish Krona (SEK), Swiss Franc (CHF), Peso Uruguayo (UYU), Dong (VND), Nigerian Naira (NGN).
Metrics on this board
-
Cost per mille (CPM) — Cost per mille (CPM) trend
-
Post engagement rate — Post engagement rate
-
Cost per mille (CPM) — Cost per mille (CPM)
-
Average reach — Average reach
-
Clicks trend — Clicks trend
-
Cost per click (CPC) — Cost per click (CPC) trend
-
Post engagement rate trend — Post engagement rate trend
-
Spend — Spend trend
-
Impressions trend — Impressions trend
-
Click through rate (CTR) trend — Click through rate (CTR) trend
-
Average reach trend — Average reach trend
-
Clicks — Clicks
-
Spend — Spend
-
Click through rate (CTR) — Click through rate (CTR)
-
Impressions — Impressions
-
Cost per click (CPC) — Cost per click (CPC)
Widgets
Cost per mille (CPM) trend
What it measures: An overview of the average cost of an ad or sponsored per 1000 impressions, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Cost per mille (CPM)
Visualization: Bar trend
Post engagement rate
What it measures: Post engagement rate percentage is calculated as total engagement with ads or sponsored content, divided by total impressions, and multiplied by 100. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Post engagement rate
Visualization: Value with change
Cost per mille (CPM)
What it measures: The average cost of an ad or sponsored per 1000 impressions. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Cost per mille (CPM)
Visualization: Value with change
Average reach
What it measures: The estimated number of unique users who saw your ads at least once during the selected date range. Reach is different from impressions, as it does not count multiple views by the same users. Note: X and TikTok ads data is not available for this metric. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average reach
Visualization: Value with change
Clicks trend
What it measures: The total amount of unique clicks on ads or paid content. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Clicks trend
Visualization: Bar trend
Cost per click (CPC) trend
What it measures: An overview of the average cost for each click on an ad or sponsored post, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Cost per click (CPC)
Visualization: Bar trend
Post engagement rate trend
What it measures: Post engagement rate percentage is calculated as total engagement with ads or sponsored content, divided by total impressions, and multiplied by 100. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Post engagement rate trend
Visualization: Bar trend
Spend trend
What it measures: An overview estimated total amount of money spent on your campaign, ad set or ad during its schedule, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Spend
Visualization: Bar trend
Impressions trend
What it measures: The number of times that your ads or paid content were displayed to users during the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Impressions trend
Visualization: Bar trend
Click through rate (CTR) trend
What it measures: The percentage of times that users clicked on a link associated with an ad or sponsored post over the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Click through rate (CTR) trend
Visualization: Bar trend
Average reach trend
What it measures: Average reach counts the estimated number of unique users who saw your ads at least once during the selected date range. Reach is different from impressions, as it does not count multiple views of your ads by the same users. This metric shows an overview of average reach, segregated by date. Note: X and TikTok ads data is not available for this metric. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Average reach trend
Visualization: Bar trend
Clicks
What it measures: The total amount of unique clicks on ads or paid content. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Clicks
Visualization: Value with change
Spend
What it measures: The estimated total amount of money spent on your paid campaign, ad set or ad during its schedule. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Spend
Visualization: Value with change
Click through rate (CTR)
What it measures: The percentage of times that users clicked on a link associated with an ad or sponsored post over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Click through rate (CTR)
Visualization: Value with change
Impressions
What it measures: The number of times that your ads or paid content were displayed to users during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Impressions
Visualization: Value with change
Cost per click (CPC)
What it measures: The average cost for each click on an ad or sponsored post. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Cost per click (CPC)
Visualization: Value with change