Board path
Campaigns & labels > LinkedIn > LinkedIn
Why use this board
Use this board to track LinkedIn campaign and label performance; report tagged B2B content and initiative rollups.
Board controls
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Content Labels: Select Content label.
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Filter by profiles or profile labels: Select Profiles or Profile Labels. In order to use another filter type, please delete the current one and add a different filter type.
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Date Range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Number of comments — Number of comments
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Number of content pieces — Content by sentiment
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Number of posts — Total content
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Interactions — Number of interactions
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Engagement rate — Engagement rate
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Number of content pieces — Content by media type
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Number of content pieces — Content by profile
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Engagement rate — Most engaging media types
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Interactions — Interactions by media type
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Interactions — Interactions by type
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[Likes] — Top content by interactions
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[Comments] — Top content by interactions
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[Interactions] — Top content by interactions
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[Int. per 1k] — Top content by interactions
Widgets
Number of comments
What it measures: The sum of all comments for the set of posts that was published during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of comments
Visualization: Value with change
Content by sentiment
What it measures: The distribution of all posts published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Total content
What it measures: The sum of all posts published on selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of posts
Visualization: Value with change
Number of interactions
What it measures: The sum of interactions (e.g. likes or comments) for posts published on selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions
Visualization: Value with change
Engagement rate
What it measures: Post-level engagement rate percentage is calculated as total engagement, divided by total impressions, and multiplied by 100. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagement rate
Visualization: Value with change
Content by media type
What it measures: The distribution of posts published on selected profiles during the selected date range, segregated by media type (image, video, link, etc.). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Content by profile
What it measures: The distribution of admin posts published on selected Instagram profiles during the selected date range, segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Most engaging media types
What it measures: Post-level engagement is calculated as the sum of interactions (likes and comments) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. photo, video, link.). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Engagement rate
Visualization: Bar chart
Interactions by media type
What it measures: The distribution of the number of lifetime interactions (likes and comments) for posts published during the selected date range, segregated by media type (e.g. image, video, link). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Interactions
Visualization: Bar chart
Interactions by type
What it measures: The distribution of the number of lifetime interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type. Shown as a breakdown by category — use it when share of the total matters more than exact values.
Metrics: Interactions
Visualization: Pie / breakdown
Top content by interactions
What it measures: A detail view of posts published during the selected date range that received the highest amount of lifetime interactions (likes and comments) compared to other posts from the same period. Shown as ranked content cards — use it to see which individual posts drove the metric.
Metrics: [Likes], [Comments], [Interactions], [Int. per 1k]
Visualization: Content card