Board path
Campaigns & labels > Facebook > Facebook
Why use this board
Use this board to track Facebook campaign and label performance; report tagged content and initiatives without manual post lists.
Board controls
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Content Labels: Select Content label.
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Filter by profiles or profile labels: Select Profiles or Profile Labels. In order to use another filter type, please delete the current one and add a different filter type.
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Aggregation: Day, Week, Month.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Average reach per post — Average reach per content piece
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Number of posts — Total content
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Number of comments — Number of comments
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Number of content pieces — Content by sentiment
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Interactions — Number of interactions
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Engagement rate — Engagement rate
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Video views — Video views
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Content impressions — Number of impressions
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Number of posts — Content by profile
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Number of posts — Content by type
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Number of posts — Content by media type
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Engagement rate — Most engaging media types
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Content impressions — Impressions by media type
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Interactions — Interactions by type
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Reactions — Reactions by type
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Reactions — Reactions trend
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Interactions — Interactions by media type
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Video views — Video views trend
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[Likes] — Top content by interactions
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[Comments] — Top content by interactions
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[Interactions] — Top content by interactions
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[Int. per 1k] — Top content by interactions
Widgets
Average reach per content piece
What it measures: The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period. This metric does not count user-generated content. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average reach per post
Visualization: Value with change
Total content
What it measures: The sum of all admin posts published on selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of posts
Visualization: Value with change
Number of comments
What it measures: The sum of all comments received by posts that were published during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of comments
Visualization: Value with change
Content by sentiment
What it measures: The distribution of all admin posts published on selected profiles over the selected date range, segregated by sentiment (e.g. positive, negative, neutral). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Number of interactions
What it measures: The number of lifetime interactions (reactions, comments, and shares) for posts published during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions
Visualization: Value with change
Engagement rate
What it measures: Post-level engagement rate percentage is calculated as total engagement with posts published during the selected date range, divided by total impressions, and multiplied by 100. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagement rate
Visualization: Value with change
Video views
What it measures: The total number of lifetime views for videos published during the selected date range. Facebook considers a video as viewed when it has been watched for 3+ seconds. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Video views
Visualization: Value with change
Number of impressions
What it measures: The number of times an admin post published during the selected date range was viewed by a user. This metric does not count user-generated content. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content impressions
Visualization: Value with change
Content by profile
What it measures: The distribution of all admin posts published on selected profiles during the selected date range, segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of posts
Visualization: Bar chart
Content by type
What it measures: The distribution of all admin posts published during the selected date range, segregated by content type (e.g. post, status, story, etc.). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of posts
Visualization: Bar chart
Content by media type
What it measures: The distribution of admin posts published during the selected date range, segregated by media type (e.g. image, video, link). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of posts
Visualization: Bar chart
Most engaging media types
What it measures: The sum of interactions (reactions, comments, and shares) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. photo, video, link). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Engagement rate
Visualization: Bar chart
Impressions by media type
What it measures: The sum of lifetime content impressions for the set of content that was published during the selected date range. Data is segregated by media type (e.g. photo, video, link). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Content impressions
Visualization: Bar chart
Interactions by type
What it measures: The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type. Shown as a breakdown by category — use it when share of the total matters more than exact values.
Metrics: Interactions
Visualization: Pie / breakdown
Reactions by type
What it measures: The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. Shown as a breakdown by category — use it when share of the total matters more than exact values.
Metrics: Reactions
Visualization: Pie / breakdown
Reactions trend
What it measures: An overview of the number of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by publication date. This metric does not count reactions to reshared content. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Reactions
Visualization: Stacked bar chart
Interactions by media type
What it measures: The distribution of interactions (reactions, comments, and shares) for posts published during the selected date range, segregated by media type (e.g. photo, video, link). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Interactions
Visualization: Bar chart
Video views trend
What it measures: An overview of the number of lifetime views for videos published during a selected date range, segregated by publication date. Facebook considers a video as viewed when the user watched it 3+ seconds. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Video views
Visualization: Bar trend
Top content by interactions
What it measures: A detail view of posts published during the selected date range that received the highest amount of lifetime interactions compared to other posts published during same period. Shown as ranked content cards — use it to see which individual posts drove the metric.
Metrics: [Likes], [Comments], [Interactions], [Int. per 1k]
Visualization: Content card