Board path
Campaigns & labels > Cross-platform overview > Cross-platform overview
Why use this board
Use this board to compare labeled campaign performance across networks; see which initiatives drive reach and engagement in one rollup.
Board controls
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Content Labels: Select Content label.
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Filter by profiles or profile labels: Select Profiles or Profile Labels. In order to use another filter type, please delete the current one and add a different filter type.
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Aggregation: Day, Week, Month.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Content impressions — Impressions by platform trend
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Number of interactions — Number of interactions
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Comments and/or replies — Number of comments
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Number of content pieces — Content by platform trend
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Interactions — Interactions trend
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Number of content pieces — Content by platform
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Interactions — Interactions by platform
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Impresssions — Impressions by platform
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Number of content pieces — Content by sentiment
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Number of content pieces — Content by sentiment trend
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Content impressions — Number of impressions
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Engagement rate — Engagement rate
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Number of content pieces — Total content
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Video views — Video views
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[Likes] — Top content by interactions
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[Comments] — Top content by interactions
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[Interactions] — Top content by interactions
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[Int. per 1k] — Top content by interactions
Widgets
Impressions by platform trend
What it measures: An overview of the number of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform and publication date. This metric does not count user-generated content. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Content impressions
Visualization: Line chart
Number of interactions
What it measures: The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of interactions
Visualization: Value with change
Number of comments
What it measures: The sum of comments or replies to a set of content that was published during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Comments and/or replies
Visualization: Value with change
Content by platform trend
What it measures: An overview of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform and publication date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of content pieces
Visualization: Line chart
Interactions trend
What it measures: An overview of lifetime interactions (e.g. reactions, comments, shares), or of video views where impressions do not apply, for content pieces published during the selected date range. Data is segregated by publication date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Interactions
Visualization: Line chart
Content by platform
What it measures: The distribution of the number of content pieces published during the selected date range, segregated by social media platform. Shown as a breakdown by category — use it when share of the total matters more than exact values.
Metrics: Number of content pieces
Visualization: Pie / breakdown
Interactions by platform
What it measures: The distribution of lifetime interactions (e.g. reactions, comments, and shares) for a set of content that was published during the selected date range, segregated by social media platform. Shown as a breakdown by category — use it when share of the total matters more than exact values.
Metrics: Interactions
Visualization: Pie / breakdown
Impressions by platform
What it measures: The distribution of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform. This metric does not count user-generated content. Shown as a breakdown by category — use it when share of the total matters more than exact values.
Metrics: Impresssions
Visualization: Pie / breakdown
Content by sentiment
What it measures: The distribution of all content pieces published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.). Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of content pieces
Visualization: Bar chart
Content by sentiment trend
What it measures: An overview of all content pieces published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.) and content publication date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of content pieces
Visualization: Line chart
Number of impressions
What it measures: The sum of lifetime impressions collected by posts published during the selected date range, or of video views where impressions do not apply. This metric does not count user-generated content. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content impressions
Visualization: Value with change
Engagement rate
What it measures: Post-level engagement rate percentage is calculated as the sum of interactions (e.g. reactions, comments, and shares) for posts published during the selected date range, divided by the number of fans a profile has at the time of a post, and multiplied by 1000. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Engagement rate
Visualization: Value with change
Total content
What it measures: The sum of content pieces published on selected profiles during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Number of content pieces
Visualization: Value with change
Video views
What it measures: An aggregation of video views across selected platforms. The definition of a video view differs per platform: Facebook and Instagram count a video as viewed when it has been watched for 3+ seconds; YouTube when watched for 30+ seconds; X when the video was 50% visible on a user's feed for 2+ seconds; TikTok counts any length watched as a video view. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Video views
Visualization: Value with change
Top content by interactions
What it measures: A detail view of posts published during the selected date range that received the highest amount of lifetime interactions compared to other posts from the same period. Shown as ranked content cards — use it to see which individual posts drove the metric.
Metrics: [Likes], [Comments], [Interactions], [Int. per 1k]
Visualization: Content card