Profile Fan Growth and Engagement
You can use the Dashboard as well as Analytics in order to understand how your profile is performing. Start by selecting one of the following templates: Facebook Growth & Engagement, Instagram Growth & Engagement, YouTube Growth & Engagement, Twitter Growth & Engagement or Pinterest Performance.
These templates allow you to see key platform metrics and your top-performing content on one page. Both public and private data are aggregated to show you a comprehensive view of your profile performance.
To start analyzing your profile performance in Analytics, select the profile you would like to assess. Once you click on the Fans section, you will see charts for Total Fans as well as Growth of Total Fans. This gives you the ability to quickly see if you are gaining or losing community members.
To ensure that you are growing at a healthy pace, benchmark your profile growth against the industry average.