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Benchmarks - Industry Categories and Regions



  • For-profit companies, financial institutions, and businesses operating in all fields and pages of their products or subsidiaries


  • Business services of all kinds, including marketing, accounting, IT services, event organizers, audit, etc.

  • Transportation services such as buses and taxis, shipping and mail services

  • Wellness and personal care services such as spas, gyms or hairstylists

  • Information portals about businesses – healthcare professional or job vacancies – and online dating sites

  • Real estate developers and agencies, architecture, and design studios


  • Brands that operate mostly online such as online stores and retailers

  • E-commerce websites that allow users to sell online, crowdfunding portals, ticket sale portals, and portals that offer price comparisons and purchase, such as  travel-related services

  • Video and music streaming services


  • Banks, insurance companies, and companies that offer investments, savings or loans

  • Brokers, portals with finance-related information, exchanges (money, stock, cryptocurrency), and money transfer services


  • Distributors

  • Car dealerships not owned by the manufacturers

  • Retailers selling products from all industries such as grocery stores, drug stores, clothing stores, furniture stores, or electronics

Retail Food

  • Fast food, restaurant, and coffee chains and their various location pages, bakeries, and butcher shops


  • Individual food brands, baby food included


  • Providers of internet, phone, and mobile services

  • Cable and satellite TV companies


  • Manufacturers of cars, motorcycles, trucks, boats, and auto parts and accessories

Household Goods

  • Brands that make fast-moving household goods, such as chemicals and cleaning supplies, batteries, stationery, and products for pets (food, toys etc.)


  • Beer, wine, spirits and other alcoholic beverage brands


  • Brands that make non-alcoholic beverages such as sodas, bottled water, juices, energy drinks, or plant-based milk substitutes

  • Coffee and tea brands


  • Brands that manufacture personal care products, beauty products, cosmetics, and dietary supplements


  • Brands that manufacture clothing, fashion accessories, and jewelry


  • Brands that manufacture appliances and consumer electronics such as smartphones, cameras, gaming consoles, TVs or computers and their components or accessories

Home & Living

  • Companies that make long-lasting household goods such as furniture, interior accessories and soft furnishings

  • Tools - maintenance or garden, kitchen utensils, products for children (stroller, bottles etc.)

  • Toys and games manufacturers


  • Individual publications (magazines, newspapers etc.), both printed and digital

  • TV channels, radio stations, companies that own (multiple) aforementioned outlets, and press agencies

  • Social media profiles of search engines and social network companies


  • Production companies, movies, TV and radio shows

  • Official profiles of fictional characters or famous YouTubers

  • Books and book publishers, apps, computer games and cinemas or events such as festivals, expos, or theater shows


  • Governments, intergovernmental alliances or unions and military, police departments, firefighters, etc.

  • Politicians, parties, and initiatives

  • Educational institutions or student organizations, research and science centers

  • Conferences and non-profit organizations such as charities, NGOs, shelters, associations, or brand-operated CSRs


  • Schools, kindergartens, universities, and student organizations

  • Companies and institutions that provide courses in various fields


  • Interests (cooking, technology, cars, gardening etc.)

  • Clubs, unofficial fan pages about movies or musicians, blogs and bloggers,

  • Religion

  • Pages in the Community category serve entertainment purposes or cater to people with similar interests


  • Specific places in the world - famous streets, national parks, amusement parks or cultural centers such as museums, galleries or libraries

  • Airports, shopping centers and medical centers (clinics, hospitals etc.)

  • Establishments - non-chain restaurants, bars, and clubs

  • Territorial units - e.g. cities, regions or countries


Western  Europe

Austria, Belgium, France, Germany, Liechtenstein, Luxembourg, Monaco, Netherlands, Switzerland

Northern Europe

Aland Islands, Denmark, Estonia, Faroe Islands, Finland, Guernsey, Iceland, Ireland, Isle of Man, Jersey, Latvia, Lithuania, Norway, Svalbard and Jan Mayen, Sweden, United Kingdom

Southern Europe

Albania, Andorra, Bosnia and Herzegovina, Croatia, Gibraltar, Greece, Vatican, Italy, Macedonia, Malta, Montenegro, Portugal, San Marino, Serbia, Slovenia, Spain

Eastern Europe

Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Russia, Slovakia, Ukraine

Northern America

Bermuda, Canada, Greenland, Saint Pierre and Miquelon, United States

Central America

Belize, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama

South America

Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Falkland Islands, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela

Western Asia

Armenia, Azerbaijan, Bahrain, Cyprus, Georgia, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Palestinian Territory, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates, Yemen

Eastern Asia

China, Hong Kong, Japan, North Korea, South Korea, Macau, Mongolia, Taiwan

South-Eastern Asia

Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, East Timor, Vietnam

Australia and New Zealand

Australia, New Zealand, Norfolk Island


Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Congo, Democratic Republic of the Congo, Ivory Coast, Djibouti, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, Reunion, Rwanda, Saint Helena, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Western Sahara, Zambia, Zimbabwe

Gulf States

Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates

Middle East and North Africa

Algeria, Bahrain, Djibouti, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Qatar, Saudi Arabia, Somalia, Sudan, Syria, Tunisia, United Arab Emirates, Yemen

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