Benchmarks - Industry Categories and Regions
Industries
Brands
For-profit companies, financial institutions, and businesses operating in all fields and pages of their products or subsidiaries
Services
Business services of all kinds, including marketing, accounting, IT services, event organizers, audit, etc.
Transportation services such as buses and taxis, shipping and mail services
Wellness and personal care services such as spas, gyms or hairstylists
Information portals about businesses – healthcare professional or job vacancies – and online dating sites
Real estate developers and agencies, architecture, and design studios
E-commerce
Brands that operate mostly online such as online stores and retailers
E-commerce websites that allow users to sell online, crowdfunding portals, ticket sale portals, and portals that offer price comparisons and purchase, such as travel-related services
Video and music streaming services
Finance
Banks, insurance companies, and companies that offer investments, savings or loans
Brokers, portals with finance-related information, exchanges (money, stock, cryptocurrency), and money transfer services
Retail
Distributors
Car dealerships not owned by the manufacturers
Retailers selling products from all industries such as grocery stores, drug stores, clothing stores, furniture stores, or electronics
Retail Food
Fast food, restaurant, and coffee chains and their various location pages, bakeries, and butcher shops
FMCG Food
Individual food brands, baby food included
Telecom
Providers of internet, phone, and mobile services
Cable and satellite TV companies
Auto
Manufacturers of cars, motorcycles, trucks, boats, and auto parts and accessories
Household Goods
Brands that make fast-moving household goods, such as chemicals and cleaning supplies, batteries, stationery, and products for pets (food, toys etc.)
Alcohol
Beer, wine, spirits and other alcoholic beverage brands
Beverages
Brands that make non-alcoholic beverages such as sodas, bottled water, juices, energy drinks, or plant-based milk substitutes
Coffee and tea brands
Beauty
Brands that manufacture personal care products, beauty products, cosmetics, and dietary supplements
Fashion
Brands that manufacture clothing, fashion accessories, and jewelry
Electronics
Brands that manufacture appliances and consumer electronics such as smartphones, cameras, gaming consoles, TVs or computers and their components or accessories
Home & Living
Companies that make long-lasting household goods such as furniture, interior accessories and soft furnishings
Tools - maintenance or garden, kitchen utensils, products for children (stroller, bottles etc.)
Toys and games manufacturers
Media
Individual publications (magazines, newspapers etc.), both printed and digital
TV channels, radio stations, companies that own (multiple) aforementioned outlets, and press agencies
Social media profiles of search engines and social network companies
Entertainment
Production companies, movies, TV and radio shows
Official profiles of fictional characters or famous YouTubers
Books and book publishers, apps, computer games and cinemas or events such as festivals, expos, or theater shows
Society
Governments, intergovernmental alliances or unions and military, police departments, firefighters, etc.
Politicians, parties, and initiatives
Educational institutions or student organizations, research and science centers
Conferences and non-profit organizations such as charities, NGOs, shelters, associations, or brand-operated CSRs
Education
Schools, kindergartens, universities, and student organizations
Companies and institutions that provide courses in various fields
Community
Interests (cooking, technology, cars, gardening etc.)
Clubs, unofficial fan pages about movies or musicians, blogs and bloggers,
Religion
Pages in the Community category serve entertainment purposes or cater to people with similar interests
Place
Specific places in the world - famous streets, national parks, amusement parks or cultural centers such as museums, galleries or libraries
Airports, shopping centers and medical centers (clinics, hospitals etc.)
Establishments - non-chain restaurants, bars, and clubs
Territorial units - e.g. cities, regions or countries
Regions
Western Europe
Austria, Belgium, France, Germany, Liechtenstein, Luxembourg, Monaco, Netherlands, Switzerland
Northern Europe
Aland Islands, Denmark, Estonia, Faroe Islands, Finland, Guernsey, Iceland, Ireland, Isle of Man, Jersey, Latvia, Lithuania, Norway, Svalbard and Jan Mayen, Sweden, United Kingdom
Southern Europe
Albania, Andorra, Bosnia and Herzegovina, Croatia, Gibraltar, Greece, Vatican, Italy, Macedonia, Malta, Montenegro, Portugal, San Marino, Serbia, Slovenia, Spain
Eastern Europe
Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Russia, Slovakia, Ukraine
Northern America
Bermuda, Canada, Greenland, Saint Pierre and Miquelon, United States
Central America
Belize, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama
South America
Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Falkland Islands, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela
Western Asia
Armenia, Azerbaijan, Bahrain, Cyprus, Georgia, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Palestinian Territory, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates, Yemen
Eastern Asia
China, Hong Kong, Japan, North Korea, South Korea, Macau, Mongolia, Taiwan
South-Eastern Asia
Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, East Timor, Vietnam
Australia and New Zealand
Australia, New Zealand, Norfolk Island
Africa
Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Congo, Democratic Republic of the Congo, Ivory Coast, Djibouti, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, Reunion, Rwanda, Saint Helena, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Western Sahara, Zambia, Zimbabwe
Gulf States
Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates
Middle East and North Africa
Algeria, Bahrain, Djibouti, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Qatar, Saudi Arabia, Somalia, Sudan, Syria, Tunisia, United Arab Emirates, Yemen