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June 12, 2024

Unified Analytics

Introducing Saved Views

Set up your boards’ filters and save the configuration as a view for on-the-tap analysis. You can save a view as your personal template or make it global for your entire team.

You can:

  • Set up multiple views per board

  • Set up the default view

  • Edit and update views as needed


Learn more:
Create Saved Views Templates

Advanced Filtering for Profile-related Boards

Explore a wide range of filters to narrow down the processed profile data for even more focused analysis. You can, for example, filter the data by label, social media platform, content type, and content visibility.

Your filter configuration can now be saved as a view for a quick recall later (for more details, see “Introducing Saved Views” earlier in these Release Notes).

The new filters are available for the boards under Cross-platform, Facebook (only on the dashboards with post-level widgets), and YouTube in the Social profiles module.


Learn more:
Filters and Aggregation in Unified Analytics Boards

New Data Insights Available for Facebook and Instagram

We added a new board - Profile insights - to Facebook under the Social profiles module. This board allows you to analyze your local and regular Facebook pages exclusively and displays a variety of data such as:

  • Page likes

  • Page unlikes

  • Paid vs. organic page likes

  • Reactions

  • Page impressions

  • Paid vs. organic page impressions

  • Page reach

  • Page negative feedback

  • Page tab views

  • Post impressions

  • Paid vs. organic post impressions

  • Post reach

We also added a selection of new widgets to the Overview board under Instagram in the Social profiles module:

  • Average profile reach

  • Profile impressions

  • Profile views

  • Profile reach trend

  • Contact clicks


Learn more:
Unified Analytics - List of Boards
Unified Analytics - List of Widgets

Unified Analytics, Dashboard, and Content

Published Facebook Posts and Public YouTube Videos Set as Filter Defaults

In the Unified Analytics, Dashboard, and Content modules, only published Facebook posts and public YouTube videos are now by default included in the organic analytics.

Unpublished Facebook posts and unlisted YouTube videos are by default excluded from the analytics. To include them, edit the content visibility filter.

  • In Unified Analytics, open the filter panel (for more details about this panel, see “Advanced Filtering for Profile-related Boards” earlier in these Release Notes):

  • In Dashboard, the content visibility filter is available on the configuration panel of the widgets that display Facebook and YouTube data:


    (warning) This change affects only the widgets that will be created going forward. The existing widgets are not impacted.

  • In the Content module, open the search option panel:


Learn more:
Published vs Unpublished, Listed vs Unlisted Content


Publish Videos up to 3 Minutes Long to TikTok

Due to updates to the TikTok API, you can now publish videos that are up to 3 minutes long. The maximum size of the video file you can upload has increased from 1 GB to 4 GB.

Select TikTok accounts can upload videos longer than 3 minutes, but no video can be longer than 10 minutes. TikTok has not publicly disclosed what conditions a creator needs to meet to upload a video longer than 3 minutes.

Learn more:
TikTok Publishing


Open Community Message with Parent Post Directly from Care Case

When reviewing a Care case that contains comments to a post, you can now quickly open this post in Community directly from the case.

Hover over the Parent post label above any comment in the Care case, and click the Open details button on the tooltip. Doing so will open a new browser tab with the Community message containing the parent post.


Learn more:
Respond to a Care Case
Community Inbox

IMPORTANT! Power BI and Tableau Web Data Connectors

Upcoming Deprecation of Power BI Connector and Tableau Web Data Connector

We are planning to deprecate the Emplifi Power BI Connector and Emplifi Tableau Web Data Connector in August 2024.


Please start updating your reporting tools and procedures to move away from the Power BI Connector and the Tableau Web Data Connector.

Instead of the connectors, please consider using these options instead:

Learn more:
Integrate Data from Emplifi into Microsoft Power BI Using the Emplifi Power BI Connector
How to Set Up Tableau Web Data Connector (WDC) with Emplifi

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