Incentivized Reviews

A review is considered incentivized any time the author received a benefit in exchange for writing the review.

In Ratings & Reviews, reviews can get marked as incentivized a variety of ways. Some of these ways include:

• The shopper selects the sweepstakes opt-in checkbox when submitting a review

• The shopper submits a review through the Review Incentives program

• An integration with a customer loyalty platform, such as CrowdTwist, indicates that the review was incentivized

• You Send Review Emails Yourself and include the turntoIncentiveType parameter or include the incentiveType field in the order payload

• You use the Ratings & Reviews API to create a review and set the incentivized field to true

• When importing historical reviews, the incentivized field is marked as true

Incentivized reviews are clearly marked as such in Emplifi widgets. To change the wording of the text that identifies incentivized reviews, talk with your Customer Success Manager. You can have custom messages for each type of incentivized review.

When should reviews be marked as incentivized?

To comply with FTC guidance, product reviews should be marked as incentivized when the review author receives any benefit in exchange for writing the review.

Benefits can include:

• Free products or services

• Samples

• Coupons

• Discounts

• Loyalty points or rewards points

• Entry into a drawing or sweepstakes

• Money