The active column of the Commerce Product Catalog Feed Format and the TurnTo Catalog Feed Format determines if a product appears within widgets and review incentive emails.
When a product is set to inactive, the following conditions apply to that product:
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The product is excluded from Review Solicitation Emails and Review Incentive Emails
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The product does not appear in “related content”. This means content the product is linked to through virtual product codes (VPC) or bundle members.
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The product is excluded from past purchases in checkout comments.
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The product is excluded from the User Unreviewed Purchases endpoint in the TurnTo API for Emplifi Ratings & Reviews.
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The product is excluded from the ‘Do More’ widget.