November 28, 2024
Ad Accounts
To help you streamline ad account management, we redesigned the section under Settings that held ad accounts: it now has a new location, an enhanced layout, advanced filtering capabilities, and bulk operations.
The redesigned section still offers you all the features that were available in the previous version.
All your existing ad accounts remain intact.
New Location within Settings
All ad accounts are now located under Channels -> Ad accounts.
If you access the previous location, which was under Data connections -> Ad accounts, from the UI or by its direct URL at https://app.emplifi.io/[your_account_id]/settings/data-connections/ads, you will be automatically redirected to Channels -> Ad accounts.
Enhanced Layout
The ad accounts are now displayed in a table, which gives you an overview of your ad accounts and better visibility of their connection status, the number of assigned users, and the users who are currently connected to each ad account.
Just like in the previous version of the layout, you can search for ad accounts by their name.
The ad account panel got a new layout too:
The tabs were moved to the left side of the panel.
The Details tab was removed.
The color code, which was previously located on the Details tab, is now located on the top of the panel and is always visible regardless of what tab of the panel you are on.
Advanced Filtering
You can now filter ad accounts by various criteria:
By social media platform
By connection status
By assigned users
Bulk Operations
You can now perform the following operations on multiple ad accounts at once:
Change the color code.
Assign users.
Delete from the Emplifi account.
Learn more:
Connecting and Managing Ad Accounts
Unified Analytics, Dashboard, Content
Schedule Report for Specific Time
When scheduling a report in Unified Analytics, Dashboard, and Content, you can now specify the report to be exported and sent at a specific time of the day in a specific time zone.
Learn more:
Share and Export a Dashboard
Share a Unified Analytics Board
Export and Schedule a Content Hub Report
Publisher
Support for X (formerly Twitter) Mixed Media Posts
With the new Mixed media post type available for X (formerly Twitter), you can now schedule and publish up to four assets that are a mix of photos, gifs, or videos. Whenever Publisher detects more than one asset, it automatically selects the Mixed media post type for you.
With the Mixed media post type, you can also create post combinations that were previously impossible, for example:
A post with more than one gif
A post that has more than one video
Learn more:
X (formerly Twitter) Publishing
UGC
Instagram Direct Uploader Deprecation (December 2024)
Due to changes in Meta’s API for Instagram, the ability to collect Instagram content from customers through the Emplifi UGC Direct Uploader will be deprecated in December 2024.
Meta’s decision impacts all partners that rely on the affected APIs, including Emplifi and all our competitors.
Learn more:
Emplifi UGC Gallery Direct Uploader
Instagram Metric Deprecation (January 2025)
As per Meta’s announcement, several media and profile insight metrics for Instagram will be deprecated on January 8, 2025.
Meta’s decision impacts all partners that rely on the affected APIs, including Emplifi and all our competitors.
As part of the deprecation efforts, we are renaming the Website clicks widget to Contact clicks.
Learn more:
Instagram Media and Profile Insights Metrics Deprecation (January, 2025)
Contact clicks