General description
The sum of lifetime reach for every piece of content published during the selected date range divided by the number of content pieces from the same period. The set of content can be defined by profiles, content labels, or profile labels and filtered using various parameters. This metric takes into account only brand's content (Instagram user-generated content is not counted in).

Platform
Facebook, Instagram, TikTok

Platform reach
Cross-platform

Organic or Boosted

  • Organic
    Instagram

Private or Public
Private

Level
Post

ADS
No

Dimension
date.day