Average reach per piece of content
General description
The sum of lifetime reach for every piece of content published during the selected date range divided by the number of content pieces from the same period. The set of content can be defined by profiles, content labels, or profile labels and filtered using various parameters. This metric takes into account only brand's content (Instagram user-generated content is not counted in).
Platform
Facebook, Instagram, TikTok
Platform reach
Cross-platform
Organic or Boosted
Organic
Instagram
Private or Public
Private
Level
Post
ADS
No
Dimension
date.day