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Content Types & Historical Data, Update Frequency in Community

Community supports the following social media platforms:

  • Facebook

  • Instagram

  • LinkedIn

  • Twitter

  • TikTok

  • YouTube

Content types and historical data

The information about historical data applies only to the social media accounts that were added to the Emplifi Suite as owned profiles (see Add a Profile as Owned (Private) or Public) and activated for Community (see How to Activate Profiles for Community & How to Set Up Profile Roles).

Not all content types that are available on the social media platforms are supported in Community. Unless specified otherwise, when a content type is not supported in Community, it can be accessed via the API of the social media platform.

For each supported social media platform, you can find for how long the data is accessible via the API of the social media platform and in the Community feeds.

Example: You can retrieve data from LinkedIn via its API for up to 4 weeks in the past, and Community stores up to 90 days of historical LinkedIn data. When a LinkedIn account is first added to the Emplifi Suite as an owned profile, Emplifi downloads 4 weeks of historical data retrospectively. These 4 weeks of historical data will increase each day, for as long as the account is monitored, until the 90-day cap is reached.

Historical availability of ad data for all the supported social media platforms is two years from the moment when a social media account was added to the Emplifi Suite.

This means that after you add a social media account to the Emplifi Suite, you have two years of historical data available. After one year, you will see three years back.

Facebook

Content type

Supported in Community?

Historical data accessible via the Facebook API

Historical data available in the Community feeds

Direct messages

yes

lifetime[1]

90 days

Wall posts

yes

lifetime[1]

90 days

Mentions/tagged posts

yes

lifetime[1]

90 days

Organic comments

yes

lifetime[1]

90 days

Comments on photos, videos, albums

yes

lifetime[1]

90 days

Standard ad comments

yes

lifetime[1]

90 days

Comments on boosted posts, remarketing ads, dynamic creative ads, placement asset customization ads, multi-language ads, and geo-location asset customized ads

yes

lifetime[1]

90 days

Comments on posts inside of events

no

lifetime[1]

n/a

[1] The official Facebook documentation does not specify any time limit for historical data that the Facebook API can return. Therefore, you can retrieve all the data for this content type via the Facebook API.

Instagram

Content type

Supported in Community?

Historical data accessible via the Instagram API

Historical data available in the Community feeds

Direct messages

yes

7 days

90 days

Comments

yes

4 weeks

90 days

Mentions

yes

6 days

90 days

Media tags

yes

7 days

90 days

Ad comments

yes

6 days

90 days

LinkedIn

Content type

Supported in Community?

Historical data accessible via the LinkedIn API

Historical data available in the Community feeds

Comments

yes

4 weeks

90 days

Direct messages

no[2]

4 weeks

n/a[2]

Ad comments

no

4 weeks

n/a

Mentions

no

n/a

n/a

[2] LinkedIn supports direct messages only for personal pages (private profiles) and does not support direct messages for company pages (business profiles). You cannot send a direct message to a company page – not even on LinkedIn natively. Community supports only company pages, therefore direct messages are technically not available in Community.

TikTok

Content type

Supported in Community?

Historical data accessible via the TikTok API

Historical data available in the Community feeds

Comments and replies to comments

yes

lifetime[3]

60 days

Mentions

no[4]

n/a[4]

n/a[4]

Direct messages

no[4]

n/a[4]

n/a[4]

Ad-related content (such as ad posts, comments, replies to comments)

no

lifetime[3]

n/a

[3] The official TikTok documentation does not specify any time limit for historical data that the TikTok API can return. Therefore, you can retrieve all the data for this content type via the TikTok API.

[4] Mentions and direct messages are not supported in Community because on TikTok they are available only natively and cannot be accessed via the TikTok API. Therefore, Emplifi or any other third-party provider cannot provide this functionality.

Twitter

Content type

Supported in Community?

Historical data accessible via the Twitter API

Historical data available in the Community feeds

Direct messages

yes

2 weeks

90 days

Mentions

yes

2 weeks

90 days

Replies

yes

2 weeks

90 days

Retweets

yes[5]

2 weeks

90 days

Retweets with comments

no

2 weeks

n/a

[5] Only the retweets that are captured by Listening queries

YouTube

Content type

Supported in Community?

Historical data accessible via the YouTube API

Historical data available in the Community feeds

Comments on videos (including shorts) and channels

yes

lifetime[6]

90 days

Community posts and comments

no[7]

n/a[7]

n/a[7]

Mentions

no[7]

n/a[7]

n/a[7]

Direct messages

no[7]

n/a[7]

n/a[7]

Ad-related content (such as ad posts, comments, replies to comments)

no[7]

n/a[7]

n/a[7]

[6] The official YouTube documentation does not specify any time limit for historical data that the YouTube API can return. Therefore, you can retrieve all the data for this content type via the YouTube API.

[7] Community posts and comments, mentions, direct messages, and ad-related content are not supported in Community because on YouTube they are available only natively and cannot be accessed via the YouTube API. Therefore, Emplifi or any other third-party provider cannot provide this functionality.

Frequency of updating the data in the Community feeds

The frequency of updating data is different for periods when you have Community open in your browser and when you do not.

Downloading content from various social media platforms is a complex process. Consider the information about the data update frequency an ideal case scenario when there are no issues such as missing tokens, rate limits, infrastructure issues, high loads on databases, or other disruptions.

Facebook

Feed

Updating interval while not in Community

Updating interval while in Community

Historical data downloaded to Community with each data update

Sent

< 10 minutes

< 1 minute

14 days

Incoming

< 10 minutes

< 1 minute

14 days

Direct messages

< 15 minutes

< 1 minute

15 minutes

Mentions/tagged posts

< 60 minutes

< 1 minute

4 weeks

Dark posts

< 10 minutes

< 1 minute

14 days

Instagram

Feed

Updating interval while not in Community

Updating interval while in Community

Historical data downloaded to Community with each data update

Sent

< 60 minutes

< 1 minute

7 days

Incoming

< 60 minutes

< 1 minute

7 days

Dark posts

< 15 minutes

< 1 minute

7 days

LinkedIn

Feed

Updating interval while not in Community

Updating interval while in Community

Historical data downloaded to Community with each data update

Sent

< 60 minutes

< 1 minute

4 weeks

Incoming

< 60 minutes

< 1 minute

4 weeks

TikTok

Feed

Updating interval while not in Community

Updating interval while in Community

Historical data downloaded to Community with each data update

Sent

< 12 hours

< 15 minutes

60 days

Incoming

< 12 hours

< 15 minutes

60 days

Twitter

Feed

Updating interval while not in Community

Updating interval while in Community

Historical data downloaded to Community with each data update

Sent

< 15 seconds

< 5 seconds

lifetime

Incoming

< 15 seconds

< 5 seconds

lifetime

Direct messages

< 60 minutes

< 5 seconds

60 minutes

YouTube

Feed

Updating interval while not in Community

Updating interval while in Community

Historical data downloaded to Community with each data update

Sent

< 6 hours

< 1 minute

90 days

Incoming

< 6 hours

< 1 minute

90 days

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