Email Types

This article lists all the emails that Emplifi sends. Although the event of sending the email is controlled by Emplifi, the email itself may be sent by us or by your Email Service Provider (ESP), and the email will typically appear to come from your company (it will appear "from" your domain). To learn more, see Sending Emplifi Emails Under Your Domain.

All Emplifi emails are considered "transactional" emails, aside from those sent explicitly about security or authentication. Emplifi's transactional emails are highly customized messages that are sent only to customers who have made purchases on your site, and they are always connected to a specific transaction (purchase). Emplifi considers the emails we send to be transactional (as opposed to marketing) because they concern a specific product that a shopper has purchased from you.

Ratings & Reviews emails

• Review Solicitation Email (RSE) - Sent to a shopper after that shopper has placed an order with you. This email contains a request to submit a review and refers specifically to one or more products they purchased. By default, it sends users to a form in the Landing Page.

• Review Incentives Email (RIE) - Sent to a shopper after the shopper orders an item associated with a Review Incentives campaign. This email contains a request to submit a review for the item and also outlines the incentives offered. By default, it sends users to a form in the Landing Page.

• Review Solicitation Follow-Up Email - A follow-up email with the same information as the Review Solicitation Email, but sent after a time period has elapsed during which the shopper has not submitted a review. By default, it sends users to a form in the Landing Page.

• Low Rated Review Email - Sent internally to alert you that a low-rated review was submitted.

• Review Approval Email - Sent internally for approval to allow a review to appear on your website.

• Review Response Email - Sent to a shopper from a member of your team, typically to address a shopper issue such as a damaged item or negative experience.

Community Q&A emails

• Question Email - Sent out to shoppers who fit into an owner pool. An owner pool is a group of individuals who have purchased the item or items that are the subject of the question, and have met certain criteria to be eligible to answer a question (for example, they have not received a question email for a threshold of time). By default, it sends users to a form in the Landing Page.

• Answer Email - Sent to a shopper who asked a question that receives an answer. This email contains the answer submitted for their question.

• Thank Email - Thanks a shopper for answering another shopper’s previously-submitted product question.

• Answer Reply Email - Sent to a shopper when a question they answered receives a reply.

• Ask Coupon Email - Sent to a shopper as an incentive for answering a question. This email contains a coupon code.

• Question Approval Email - Sent internally for approval to allow a question to appear on your website.

Profile and authentication emails

• User Confirmation emails - Sent to a shopper confirming their email address (a form of user authentication). By default, it sends users to a form in the Landing Page.