With Emplifi Suite's multi-platform publisher, your teams can easily consolidate and streamline your publishing efforts. Connect with your different audiences, get creative, and grow engagement – without having to switch from platform to platform. Here, find out what formats and options are available.

Facebook publishing

Formats:

  • Photo: Max 10MB

  • Link

  • Video: Max 1GB or 20 minutes.Supported video formats: .avi, .mpeg, .mp4, .ogg, .mov, .qt, .webm, .wmv, .flv, .m4v

  • GIF: Max 10MB

  • Carousel

Options:

  • Branded content

  • Targeting: Gating and Feed targeting

  • Label

  • Dark posts

  • Mention profiles: using "@" (there is autocomplete)

  • Scheduling

  • Scheduling with PrimeTime AI Recommendations

  • Uploading cloud-shared assets directly from cloud storage applications

  • Schedule directly on Facebook and generate a post ID

Instagram publishing

Formats:

  • Photo: Max 8MB
    Color Space recommended is sRGB. Other formats will be converted by the Instagram API and the colors will likely suffer from the process.

  • Reel:

    • Container: MOV or MP4

    • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).

    • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.

    • Frame rate: 23-60 FPS.

    • Picture size:

      • Maximum columns (horizontal pixels): 1920

      • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank spaces.

    • Video bitrate: VBR, 25Mbps maximum

    • Audio bitrate: 128kbps

    • Duration: 15 mins maximum, 3 seconds minimum

    • File size: 1GB maximum

  • Video, and the ability to choose the thumbnail of the video:

    • Max 100MB

    • Supported video formats: mp4, mov, m4v

    • Duration should be between 3 seconds and 60 seconds.

    • The maximum resolution is 1920x2400.

    • The 4:5 aspect ratio is the narrowest a video can be. The 16:9 aspect ratio is the widest a video can be.

    • Video must use H264 as a codec with progressive scan, closed GOP, 4:2:0 chroma subsampling.

    • The frame rate should be between 23 fps and 60 fps

    • Audio should be mono or stereo

    • The maximum bitrate is 25Mbps.

    • Audio must use AAC codec with maximum 48 kHz sample rate. 

  • Image Ad dimensions and recommendations:

    • The recommended resolution is 1080x1080

    • The recommended aspect ratio is 1:1

    • File formats: JPG or PNG

    • Size: 30 MB max

    • The primary text has 125 max characters

    • The maximum number of #hastags is 30

    • Headline: 40 max characters

  • Explore Image Ads dimensions and recommendations:

    • The recommended resolution is 1080x1080

    • The recommended aspect ratio is 9:16

    • File formats: JPG or PNG

    • Size: 30 MB max

    • The primary text has 125 max characters

Options:

  • Mention any IG profile by using: "@" (there is no autocomplete)

  • Carousels

  • Label

  • Scheduling

  • Uploading cloud-shared assets directly from cloud storage applications

TikTok publishing

  • Max duration: 3 – 60 seconds

  • Supported video formats: mp4, avi, mpeg, mov, m4v

  • Max size: 1GB

  • Min resolution: 360×360px

  • Framerate: 23 to 60 fps

  • Message max length: 150 chars

Twitter publishing

Formats:

  • Photo: Max 5MB

  • Link

  • Video: Max 512MB

    • Supported video formats: .mp4

    • Duration should be between 0.5 seconds and 140 seconds.

    • Dimensions should be between 32x32 and 1920x1080

    • The 1:3 aspect ratio is the narrowest a video can be. The 3:1 aspect ratio is the widest a video can have.

    • Video must use H264 as a codec.

    • The maximum frame rate is 60 fps

    • Audio should be mono or stereo

    • Video must have 1:1 pixel aspect ratio, closed GOP, YUV 4:2:0 pixel format, and must use progressive scan.

    • Audio must be AAC with Low Complexity profile. High-Efficiency AAC is not supported

  • GIF: Max 15MB

Options:

  • Mention any Twitter profiles by using: "@" (there is autocomplete)

  • Label

  • Scheduling

  • Uploading cloud-shared assets directly from cloud storage applications

  • Pro Media API Support

YouTube publishing

Formats:

  • Video: Max 100GB, up to 4K

  • Thumbnails: max size 2 MB, jpeg, png

Options:

  • Label

  • Scheduling

  • Uploading cloud-shared assets directly from cloud storage applications

  • Custom Thumbnails

  • The video can be added to multiple playlists

  • Visibility 

  • Age restriction

  • Tags

  • Language

  • Recording date

  • License

  • Category

LinkedIn publishing

Formats:

  • Photo: Max 10MB

  • Link

  • Video:  Max 200MBSupported video formats: .mp4

Options:

  • Label

  • Scheduling

  • Uploading cloud-shared assets directly from cloud storage applications

Pinterest publishing

Formats:

  • Photo: Max 32MB

  • Link

  • GIF: Max 32M

  • Uploading cloud-shared assets directly from cloud storage application

Options:

  • Label

  • Scheduling

  • Uploading cloud-shared assets directly from cloud storage applications

Mobile Suite publishing

Publish to Facebook, Instagram, Twitter, and LinkedIn. Add text and attach assets such as images, videos, or links. Upload from your shared assets in cloud storage or straight from your phone storage.