Publishing Formats, Options, and Sizes in Publisher
With Emplifi Suite's multi-platform publisher, your teams can easily consolidate and streamline your publishing efforts. Connect with your different audiences, get creative, and grow engagement – without having to switch from platform to platform. Here, find out what formats and options are available.
Facebook publishing
Formats:
Photo: Max 10MB
Link
Video: Max 1GB or 20 minutes.Supported video formats: .avi, .mpeg, .mp4, .ogg, .mov, .qt, .webm, .wmv, .flv, .m4v
GIF: Max 10MB
Carousel
Options:
Branded content
Targeting: Gating and Feed targeting
Label
Dark posts
Mention profiles: using "@" (there is autocomplete)
Scheduling
Scheduling with PrimeTime AI Recommendations
Uploading cloud-shared assets directly from cloud storage applications
Schedule directly on Facebook and generate a post ID
Instagram publishing
Formats:
Photo: Max 8MB
Color Space recommended is sRGB. Other formats will be converted by the Instagram API and the colors will likely suffer from the process.Reel:
Container: MOV or MP4
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
Frame rate: 23-60 FPS.
Picture size:
Maximum columns (horizontal pixels): 1920
Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank spaces.
Video bitrate: VBR, 25Mbps maximum
Audio bitrate: 128kbps
Duration: 15 mins maximum, 3 seconds minimum
File size: 1GB maximum
Video, and the ability to choose the thumbnail of the video:
Max 100MB
Supported video formats: mp4, mov, m4v
Duration should be between 3 seconds and 60 seconds.
The maximum resolution is 1920x2400.
The 4:5 aspect ratio is the narrowest a video can be. The 16:9 aspect ratio is the widest a video can be.
Video must use H264 as a codec with progressive scan, closed GOP, 4:2:0 chroma subsampling.
The frame rate should be between 23 fps and 60 fps
Audio should be mono or stereo
The maximum bitrate is 25Mbps.
Audio must use AAC codec with maximum 48 kHz sample rate.
Image Ad dimensions and recommendations:
The recommended resolution is 1080x1080
The recommended aspect ratio is 1:1
File formats: JPG or PNG
Size: 30 MB max
The primary text has 125 max characters
The maximum number of #hastags is 30
Headline: 40 max characters
Explore Image Ads dimensions and recommendations:
The recommended resolution is 1080x1080
The recommended aspect ratio is 9:16
File formats: JPG or PNG
Size: 30 MB max
The primary text has 125 max characters
Options:
Mention any IG profile by using: "@" (there is no autocomplete)
Carousels
Label
Scheduling
Uploading cloud-shared assets directly from cloud storage applications
TikTok publishing
Max duration: 3 – 60 seconds
Supported video formats: mp4, avi, mpeg, mov, m4v
Max size: 1GB
Min resolution: 360×360px
Framerate: 23 to 60 fps
Message max length: 150 chars
Twitter publishing
Formats:
Photo: Max 5MB
Link
Video: Max 512MB
Supported video formats: .mp4
Duration should be between 0.5 seconds and 140 seconds.
Dimensions should be between 32x32 and 1920x1080
The 1:3 aspect ratio is the narrowest a video can be. The 3:1 aspect ratio is the widest a video can have.
Video must use H264 as a codec.
The maximum frame rate is 60 fps
Audio should be mono or stereo
Video must have 1:1 pixel aspect ratio, closed GOP, YUV 4:2:0 pixel format, and must use progressive scan.
Audio must be AAC with Low Complexity profile. High-Efficiency AAC is not supported
GIF: Max 15MB
Options:
Mention any Twitter profiles by using: "@" (there is autocomplete)
Label
Scheduling
Uploading cloud-shared assets directly from cloud storage applications
Pro Media API Support
YouTube publishing
Formats:
Video: Max 100GB, up to 4K
Thumbnails: max size 2 MB, jpeg, png
Options:
Label
Scheduling
Uploading cloud-shared assets directly from cloud storage applications
Custom Thumbnails
The video can be added to multiple playlists
Visibility
Age restriction
Tags
Language
Recording date
License
Category
LinkedIn publishing
Formats:
Photo: Max 10MB
Link
Video: Max 200MBSupported video formats: .mp4
Options:
Label
Scheduling
Uploading cloud-shared assets directly from cloud storage applications
Pinterest publishing
Formats:
Photo: Max 32MB
Link
GIF: Max 32M
Uploading cloud-shared assets directly from cloud storage application
Options:
Label
Scheduling
Uploading cloud-shared assets directly from cloud storage applications
Mobile Suite publishing
Publish to Facebook, Instagram, Twitter, and LinkedIn. Add text and attach assets such as images, videos, or links. Upload from your shared assets in cloud storage or straight from your phone storage.