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February 21, 2024

Unified Analytics

Review Interactions per 1,000 Followers

In Unified Analytics, whenever you are reviewing interactions for your profiles (both owned and public), you can now switch between the total number of interactions and the number of interactions per 1,000 followers.


Switching to the number of interactions per 1,000 followers is available on the following social media platforms:

  • Facebook

  • Instagram

  • LinkedIn

  • X (formerly Twitter)

  • YouTube

Learn more:
Unified Analytics - Boards Overview

Compare Two Profiles from Different Social Media Platforms

In Unified Analytics, you can now easily compare two profiles from different social media platforms directly in the Profile performance module. Under Cross-platform, go to the Overview board, and click Profile vs. profile.


Learn more:
Compare a Profile with Another Profile


Filter Profiles by Shared Insights

You can now filter profiles by shared insights.

This is applicable only to public Instagram profiles because the other social media platforms do not support this connection type.


Learn more:
Filter Profiles

IMPORTANT! Dashboard, Legacy Analytics, and API

Upcoming Deprecation of Several Facebook Metrics

Meta is going to deprecate several Facebook metrics on March 14, 2024.

This will affect a few modules of the Emplifi platform, including Dashboard and legacy Analytics, and the Emplifi APIs.

Action item required!

Please read Facebook Metrics Deprecation to find out whether the upcoming deprecation may affect you.

If you have any question or concern, please contact Emplifi Support at

Learn more:
Facebook Metrics Deprecation


Bugfixes and Quality-of-life Improvements

This release includes:

  • Quality-of-life updates with Messenger widgets and how they display at certain browser zoom levels

  • Various bugfixes, including a bugfix for date pickers impacting how the Agent stats table is displayed

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