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Rolling Agreggation and Comparison

Some boards support widgets that display a distinct rolling aggragation data.

In such cases, the data in the widget is aggregated by the last 1, 7, or 28 days on a daily basis.

Any widget supporting rolling aggregation will feature a set of dedicated aggregation controls and the following warning: This chart has custom aggregation.

Rolling aggregation settings for a specific widget overrides the the board-level aggregation setting but only for this specific widget.

This includes time comparison where the widget setting overrides the board settings.

Aggregation UA.png

Where to find rolling aggregation widgets

Rolling aggregation widgets are currently available on the following boards:

Facebook

The following rolling aggregation widgets…

  • Total Page Impressions

  • Total Page reach

  • Total Page Post Impressions

  • Total Page Post Reach

…are available on these boards

  • Social profiles > Facebook > Owned profiles > Profile insights:

    • Overview board

    • Profile vs. Profile

    • Time comparison

  • Social profiles > Facebook > Owned profiles > Global insights overview:

    • Overview

Instagram

The following rolling aggregation widgets…

  • Total Profile Reach

  • Total Profile Impressions

…are available on these boards

  • Social profiles > Instagram > Overview

    • Overview board

    • Profile vs. Profile

    • Time comparison

What is rolling aggregation

Rolling aggregates is an advanced statistical tool that shows the trend in the observable data in a way that reduces influence of seasonal spikes/drops and extraordinary events.

This is how it works.

The following example is for education purposes only.

  • the column on January 11

  • displays aggregated data over a defined time period… (7 days)

  • that immediately precedes the day of analysis… (January 11 - January 5)

  • the column on January 12

  • displays aggregated data over a defined time period… (7 days)

  • that immediately precedes the day of analysis… (January 12 - January 6)

  • and so on

In other words, two consecutive analysis will both include data from the same 6 days. You can say that those 6 days roll from one day’s aggregation to another.e

This might sound confusing so let’s visualize it 🙂

Rolling Aggregation Explainer.png

Comparing rolling aggregations

Now that you understand rolling aggregations, let’s look at how you can compare them.

Comparing rolling aggregations introduces two new terms.

  • Current period = Januart 5 - January 11

  • Previous period = December 29 - January 4

What you see in the following chart is two bars on each day

  • one presenting data aggregated over the current period

  • the other representing data aggregated over the previous period

Rolling Aggregation and Rolling Comparison 2.png

Now, let’s see what the analyses conduced on January 11, January 12, and January 13 would cover.

As you can see, there are overlaps in the aggregations that we are comparing.

Rolling Aggregation and Comparison Explainer.png

In macroeconomics, rolling aggregations and comparisons are used to iron out expected seasonal fluctuations in, for example, GDP (gross domestic product) and retail sales.

For example, a typical month-over-month comparison between December and November retail sales would show a massive increase in December driven by the usual Holiday retail fever and subsequent sales.

A chart of rolling aggregates (and comparisons) will still reflect holiday sales’s surge, but the curve will be smoother providing a balanced overview of the sales development by introducing time-based aggregation.

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