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Product Description Page Best Practices

Leveraging user generated content on your PDP is a great way for you to bring more awareness and consideration to your customers. UGC offers social proof for your customers which leads to 1.7x increase in conversion.

We put together some best practices to maximize UGC on your PDPs:

  • Customize your PDPs with our design editor to have them match your brand guidelines .

  • Display creative copy directly above the PDP to emphasize the displayed UGC.

  • Maintain, at minimum, 5 curated pieces of content per PDP .

  • Enable the direct uploader to collect product specific content that will reside in your product albums. Go to Emplifi UGC Direct Uploader to learn more.

  • Add the gallery near the "Add to Bag" call to action for visual validation.

  • Maintain a mix of video, photo, and review content. Go to Reviews to learn more about reviews.

Do you have feedback or more questions? You can contact us through our Emplifi Customer Center.

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