Localization

Emplifi Ratings & Reviews localization capabilities display widget text in the specified language.

Configuring multi-language localization

To enable multi-language localization for your site:

Ensure that your catalog includes locale-specific PDP URLs.
Send a list of your required languages to your Emplifi Customer Success Manager. Emplifi will enable the languages for your site.
On each of the product detail pages that need to be localized, add the locale attribute to the turnToConfig object.

In this example, all Emplifi Ratings & Reviews widgets on this product detail page will display their messages and labels in Canadian French.

CODE

var turnToConfig = {
    pageId: "pdp-page",
    sku: "YOUR PRODUCT SKU GOES HERE",
    locale: "fr_CA"
};

If you do not specify a value for the locale attribute, the widget will use the default locale of en_US, which is United States English.

Supported languages

Emplifi Ratings & Reviews SpeedFlex supports the following countries and languages. Don't see the Country or language you are looking for? Let us know. We can easily add new languages with 1 - 2 months of advance notice.

Supported Languages Table

Language	Country	Locale Code
Bulgarian	Bulgaria	bg_BG
Catalan	Andorra	ca_AD
Catalan	Spain	ca_ES
Chinese	Simplified	zh_CN
Chinese	Traditional HK	zh_HK
Chinese	Traditional TW	zh_TW
Croatian	Croatia	hr_HR
Czech	Czech Republic	cs_CZ
Danish	Denmark	da_DK
Dutch	Belgium	nl_BE
Dutch	Netherlands	nl_NL
English	Australia	en_AU
English	Austria	en_AT
English	Belgium	en_BE
English	Bulgaria	en_BG
English	Canada	en_CA
English	Croatia	en_HR
English	Czech Republic	en_CZ
English	Denmark	en_DK
English	Estonia	en_EE
English	Europe	en_EU
English	Finland	en_FI
English	France	en_FR
English	Germany	en_DE
English	Greece	en_GR
English	Hong Kong	en_HK
English	Hungary	en_HU
English	Ireland	en_IE
English	India	en_IN
English	Italy	en_IT
English	Latvia	en_LV
English	Lithuania	en_LT
English	Luxembourg	en_LU
English	Malaysia	en_MY
English	Netherlands	en_NL
English	New Zealand	en_NZ
English	Norway	en_NO
English	Portugal	en_PT
English	Romania	en_RO
English	Singapore	en_SG
English	Slovakia	en_SK
English	Slovenia	en_SI
English	Spain	en_ES
English	Sweden	en_SE
English	Switzerland	en_CH
English	Thailand	en_TH
English	United Kingdom	en_GB
English	United States	en_US
Estonian	Estonia	et_EE
Finnish	Finland	fi_FI
French	Belgium	fr_BE
French	Canadian	fr_CA
French	France	fr_FR
French	Switzerland	fr_CH
French	Luxembourg	fr_LU
German	Austria	de_AT
German	Germany	de_DE
German	Luxembourg	de_LU
German	Switzerland	de_CH
Greek	Greece	el_GR
Hungarian	Hungary	hu_HU
Indonesian	Indonesia	in_ID
Italian	Italy	it_IT
Italian	Switzerland	it_CH
Japanese	Japan	ja_JP
Korean	South Korean	ko_KR
Latvian	Latvia	lv_LV
Lithuanian	Lithuania	lt_LT
Norwegian	Norway	no_NO
Polish	Poland	pl_PL
Portuguese	Brazil	pt_BR
Portuguese	Portugal	pt_PT
Romanian	Romania	ro_RO
Russian	Russia	ru_RU
Serbian	Latin Serbia	sr_RS
Slovak	Slovakia	sk_SK
Slovenian	Slovenia	sl_SI
Spanish	Andorra	es_AD
Spanish	Spain	es_ES
Spanish	United States	es_US
Spanish	Chile	es_CL
Spanish	Latin America	es_LA
Spanish	Mexico	es_MX
Swedish	Finland	sv_FI
Swedish	Sweden	sv_SE
Thai	Thailand	th_TH
Turkish	Turkey	tr_TR
Ukrainian	Ukraine	uk_UA
Vietnamese	Vietnam	vi_VN

Front-end reviews translation

When enabled, the front end reviews translation feature compares the language of the widget to the language associated with a review. If the languages are different, a Translate Review link is presented.

Front-end reviews translation is only available in the SpeedFlex Reviews List widget.

Shopper Experience

A shopper will see Translate Review link on reviews that have a different language than the widget.

For example, a shopper in Germany (locale: de_DE) can be shown an English review that was originally submitted by a reviewer in the United States (locale: en_US). Because the shopper is in Germany and the widget locale is de_DE, the Translate Review link appears on the English review. Of course, the link is translated into German, so it says "Bewertung übersetzen" for this user.

When the shopper clicks the Translate Review link, the review is auto-translated by Google, and a Google attribution appears under the translation.

The following content is translated:

Review title
Review body
Captions on all photos and videos
Freeform shopper profile attributes
Review responses

What about moderation?

Translation is entirely front-end; you will not see translated content in moderation. All content is moderated in its source language. In moderation, you can update the language of a review if it has been set incorrectly.

What about syndication?

Internal syndication: Reviews translation is a great fit for internal syndication, which boosts review coverage by sending reviews across your site instances. In these cases, we recommend setting moderation to auto-approve content from the source, since it would have already been cleared for publication.

Locales: We support review syndication between any sites, regardless of the locales of the source and recipient sites.

External syndication: Reviews translation works with content that come in from all sources. If you want to capitalize on translated content through external syndication, keep in mind that any moderation you need to do will be in the source language.