Instagram Profile Details
Once you identify an influencer you would like to know more about, click on their profile card to get a comprehensive overview of their activity and performance. With these details easily accessible from the side panel, it’s easy to add transparency and objectivity to the process and create your unique shortlist.
Overview
The Overview section includes the following information:
The Influencer’s score as calculated by Emplifi.
A Data overview that includes:
Interactions per 1k followers
Followers
Number of posts
The number of profiles the profile is Following.
Interests
Demography:
Countries
Lanugages
Top mentions
The top profiles mentioned by the Influencer from the last 50 posts published within the last year.Most used hashtags
The top hashtags used by the Influencer from the last 50 posts published within the last year.Profiles mentioning the Influencer most often
The profiles that mention the Influencer most often from the last 50 posts published within the last year.
Social Profiles
The Social Profiles section provides a list of other social media accounts associated with the Influencer. You can also add the profiles to your Emplifi account so you can perform advanced analytics on the profile. To learn more, see Add a Profile as Owned (Private) or Public.
Content
The Content section provides the top three pieces of content by interaction within the last year and basic information about the post.
If you have added the profile to to your Emplifi account, when you click Show More Content, the Content module opens and you see more of the Influencer’s posts.
Insights
The Insights section provides audience data for the influencer. This includes data such as:
Followers by Country
Followers by City
Followers by Language
Followers by Demography
Evolution of Followers by Age
Content
This information is populated only after you click Ask Influencer for Insights and they accept the request.
To learn more, see How to Set up Shared Insights in Emplifi Suite.
Hashtags
The Hashtags section provides both a word cloud and a list of the top 30 hashtags used by the Influencer from the last 50 posts published within the last year. The list of hashtags also includes the number of posts that feature the hashtag.
Mentions
The Mentions section includes a list of the top 30 profiles the Influencer has mentioned from the last 50 posts published within the last year, as well as the 30 profiles that have mentioned the Influencer from the last 50 posts published within the last year. The lists also include the number of posts that feature their corresponding mention.
There may be overlap between the data shown in Brands and Mentions if an account designated as a brand makes a mention of the Influencer, or an Influencer mentions an account designated as a brand.
Brands
The Brands section includes a list of the top 30 brand profiles the Influencer has mentioned from the last 50 posts published within the last year, as well as the last 30 brand profiles that have mentioned the Influencer from the last 50 posts published within the last year. The lists also include the number of posts that feature the corresponding mention.
There may be overlap between the data shown in Brands and Mentions if an account designated as a brand makes a mention of the Influencer, or an Influencer mentions an account designated as a brand.