Define Your Custom Metric Requirements

Defining a metric begins with determining what you want to find out from the data you have. That requires understanding your data, how your data is used in computations.

In other words, it is a process of connecting your business case to your data, often in a close cooperation between your data specialists and Emplifi’s engineers.

This article will help you get going and ensure that we understand your analytics needs.

Define the goal of the metric

The following questionnaire will help you refine your requirements for your custom metrics.

• How do you plan to use this metric? What are the business questions that you want to answer?
  Example: We want to understand what is our total possible reach across all of our social media posts. We are using this KPI historically to compare the reach of the social media channels of our brands.

• What do you want to measure?
  Example: Simple sum of reach for each post in the given time range.

• What are the supported social media platforms from which you want to use data?
  Example: Facebook and Instagram

• Do you already use the metric (or a similar one) in your analysis/reporting outside the Emplifi platform?
  Example: Yes

• Can you provide an example of real-life calculation of the expected metric?
  Example: We posted three posts on Facebook last week.

  CODE

  Post 1 - Reach = 15
  Post 2 - Reach = 20
  Post 3 - Reach = 7
  Possible Reach for all our posts published last week = 15 + 20 + 7 = 42

Contact your Solution Ambassador to help you answer the questions or provide additional details about your business case and data.

Custom Metric definition template

Custom metrics are prepared programmatically by Emplifi’s engineers based on your specifications, requirements, and your data structure.

Custom metric work on the post level only.

The formula is first applied on the single post level and then aggregated (by the aggregation type that you specified).

To ensure that we have all required details, submit the following form to Support or talk to you Solution Ambassador:

• Your Account Name and ACL ID

• Metric name
  Metric name is the metric’s title.
  Ensure that the name is descriptive so your users can find the new metric easily.
  Limits: Max 60 characters

• Metric description
  Metric description is the widget's visible tooltip.

  Ensure that the description is informative and avoid ambiguity to help your team use the metric appropriately.

• Aggregation type
  Select one of the following:

  • SUM

  • AVG

• Value type
  Select one of the following

  • Number

  • Percentage (%)

• Trend Interpretation
  Specify one of the following:

  • Grow desired

  • Decline desired

• Formula
  The formula is a mathematical expression that must be based on available metrics. See Available Custom Metrics Definitions.

We test every custom metric that we create.

The new metric will be available in your Custom Metrics widget and Content feed section per post.