Collaboration Posts Setup for Better Analytics
As a brand with one or many Instagram profiles, you often work with influencers on collaboration posts.
Such collaborations tend to increase reach, engagement, and provide the viral, grassroots quality to your content. Learn how to Add Collaborators to your Instagram Post.
In this article, you will learn how to set up collaboration workflows to ensure that you can:
easily analyze the performance of collaboration posts
manage the publishing process of collaboration posts
In the course of this article, the term ‘creator’ refers to the profile that creates collaboration content. The profile can belong to an influencer (that you collaborate with) or it can be one of your own profiles (for example, when you run parallel campaigns for two of your brands).
A ‘collaborator’ is you - the entity who works (collaborates) with influencers (creators) who create the content to promote you.
Typically, collaboration detection is only possible when the creator’s profile is an owned profile with insights.
However, you can easily Set Up Shared Insights with Influencers. After an influencer shares their insights with you, we will be able to detect and fully report all metrics coming from collaboration posts.
Collaboration posts are a content type that is implemented across all Emplifi analytics tools:
Content hub
Dashboard
Unified analytics
Public API
Collaboration posts are identified by an icon and display the collaborators' names and collaboration status.
Filters and dimensions remain only available for creators' posts.
Configuration setups and options
Depending on the way the creator’s (influencer’s) profile is connected to Emplifi, you have the following options to access the analytics.
User-generated content is treated as public content in all Emplifi analytic tools. As a result, insights and collaboration post flags are not available.
Scenario 1
As a collaborator, analyzing posts made by a creator’s profile that is connected as owned with insights will be treated as user-generated content, and the collaboration post flag will NOT be available.
Search the results for the specific creator’s page to identify their collaboration posts.
Scenario 2
As a collaborator, analyzing posts made by a creator’s profile that is connected as public will be treated as user-generated content, and the collaboration post flag will NOT be available…
…unless you Set Up Shared Insights with Influencers which will result in Scenario 3.
Scenario 3
A creator that has their profile connected as owned with insights has their posts treated as brand content, and the collaboration post flag will be available.
This is the recommended setup that allows you to see collaboration posts with all insights metrics and collaboration post flag.
A creator's profile should be connected with insights or shared insights - see Set Up Shared Insights with Influencers.
Collaboration posts analytics availability
Dashboard
Content widget
Use the Collaboration posts and profile filters to narrow down your analytics to collaboration posts from specific profiles.
Unified analytics
In Unified analytics, you can analyze Instagram collaboration posts in the Overview and Content performance boards using the following ‘content type’ widgets:
Content by content type
Most engaging content types
Content by content type trend
Shares by content type
Content hub
In Content hub, collaboration posts are identified by a specific icon and a count of collaborators.
Hover over the collaborators' count and review the status (accepted/pending) of the invite.
Public API
Collaboration posts are available as new content type.