Add an X (formerly Twitter) Ad Account

Add an X (formerly Twitter) ad account to your Emplifi account. Having an X ad account allows you to access a comprehensive view of your ad spend, costs, and engagement. Using these ad insights, report on your performance, see what is resonating with your audience, and discover how you can spend smarter to maximize the value of your ad strategy, and ultimately, deliver on business objectives.

This article is for the users who have an account role with the “Add Pages & Profiles” permission (that is, for Account Admins and the users who have a custom account role with the “Add Pages & Profiles” permission under the Pages & Profiles section; see Account Roles).

Add an X ad account

Steps:

1. In a browser, log in to the X account that is connected with the X ad account.

2. In the same browser window, access Emplifi, and go to Settings -> Channels -> Ad accounts.

3. Click +Add account.
   The dialog for adding a new ad account pops up. You are prompted to select a social media platform.

4. Click X.
   If it is the first time you are attempting to add an X ad account to Emplifi, you are asked to allow Emplifi to access all the relevant data required. Review the requested data permissions and allow Emplifi to access the data.
   
   Emplifi accesses the data from X, and the dialog shows the X ad account.

   

   If no ad account is shown, see “Troubleshooting” further in this article.

5. Select the ad account, and click Add accounts.
   The X ad account is added and appears in the list of ad accounts.

The ad account data will start downloading automatically. Two years of historical data from the date when you connect the ad account will be downloaded.

How long it will take for the data to fully synchronize depends on the amount of data to be downloaded. In rare cases, it may take up to a few days.

Troubleshooting

If something is going wrong while you are adding an X ad account, check that you are logged in to the correct X account.

If you are indeed logged in to the correct account, contact Emplifi Support at support@emplifi.io.