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Video views (ADS)

General description
Total number of views of video content.

(info) What constitutes a ‘view’ is defined differently by individual platforms and subject to change without prior warning.

  • Facebook and Instagram: 3-second video view.

  • Twitter: any view which is at least 50% in-view for 2 seconds.

  • TikTok: the number of times the video starts to play.

Platform
Facebook, Instagram, Messenger, Audience Network, Twitter, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)

Platform reach
Multi-platform

Organic or Boosted
Boosted

Private or Public
Private

Level
N/A

ADS
Yes

Aggregation
Sum

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