Reach (ADS)

General description
The number of people who saw your ADS at least once. Reach is different from impressions, which may include multiple views of your adverts by the same people. This metric is estimated.

Platform
Facebook, Instagram, Messenger, Audience Network

Platform reach
Multi-platform

Organic or Boosted
Boosted

Private or Public
Private

Level
N/A

ADS
Yes

Aggregation
Average (Avg)