Potential impressions of a listening mention inform how many people may see the mention.
For Twitter, YouTube, Facebook, and Instagram, the number of mention's potential impressions are equal to the number of followers the mention's author had at the time of publishing the mention.
Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles.
The overall number of potential impressions of the analyzed queries is the sum of the potential impressions of all the individual listening mentions. If an author produced more than one mention in the analyzed queries, their followers are multiplied by the number of mentions they produced.
Facebook, Instagram, Twitter, YouTube
Organic or Boosted
Private or Public