Post engagement

General description
Total number of engagements with the content (for example, likes, shares, and comments)

Platform
Facebook, Instagram, Messenger, Audience Network, Twitter, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)

Platform reach
Multi-platform

Organic or Boosted
Boosted

Private or Public
Private

Level
N/A

ADS
Yes

Aggregation
Sum

This metric is native to Meta. That means that it is not calculated by Emplifi.

For more information, see Meta documentation.